This pet food brand juxtaposes fake people with down-to-earth dogs

The Farmer's Dog celebrates the freedom and authenticity of canine living

Published On
Aug 31, 2021

Editor's Pick

Wouldn’t life be simpler if you were a dog? A new campaign from DTC fresh pet food brand The Farmer’s Dog makes it seem so.

The sixty-second ad, titled "The Walk," takes a humorous look at the difference between humans and dogs. As it flashes through scenes of shiny, happy people tanning, bodybuilding and Instagramming, it questions whether humans have the capacity to be as real as their canine counterparts. A group of brunching women smile slightly too wide, businessmen guffaw into their bluetooth headsets and a woman laughs a bit too hard at her date’s joke—in contrast with dogs freely sniffing one another’s butts, rolling through dirt, peeing on trees and leaping through sprinklers. The soundtrack, “Whatcha See is Whatcha Get” by the Dramatics, underscores the message.

At home, a dog owner pulls a bag of The Farmer’s Dog out of his fridge as the spot’s tagline declares, “Food as real as they are.”

The ad was conceived in-house and produced out of Smuggler. it will run on streaming and national broadcast, including during the U.S. Open tennis championships.

Credits

Date
Aug 31, 2021
Client :
The Farmer's Dog
Agency :
Smuggler
CEO :
Jonathan Regev
Chief Growth Officer :
Katie Iles
Head of Brand :
Eric Tsytsylin
Creative Director :
Dhruv Nanda
Director of Acquisition :
Kendra Prasad
Brand Designer :
Ramzi Husein
Copywriter :
Lloyd Mallison
Producer :
Minji Kim
Production Company :
Smuggler
Edit House :
Rock Paper Scissors
Director/EP :
Allie Avital

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