Farmers insurance unveils ‘stranger claims’ virtual experience

Unlikely but true claims covered by Farmers come to life in the spirit of halloween

Published On
Oct 01, 2017


Picture gazing into your rearview mirror and seeing two in-human eyes looking back at you, or having rock formations mysteriously show up on your driveway. Farmers Insurance launched The Stranger Claims digital campaign featuring an innovative 360-degree virtual experience for consumers to explore some of the strangest insurance claims seen and covered by Farmers. Narrated by Academy Award-winning actor J.K. Simmons as Professor Nathaniel Burke, this immersive digital campaign ran between Friday the 13th and Halloween.




Oct 01, 2017
Agency :
Client :
Farmers Insurance
EVP / Chief Creative Officer :
Joe Baratelli
SVP/Executive Creative Director :
Pat Mendelson
VP / Creative Director :
Hobart Birmingham
VP / Creative Director :
Perrin Anderson
Art Director :
Joshua McCrary
Copywriter :
Tim Kelly
SVP/ Chief Production Officer :
Gary Paticoff
VP Executive Producer :
Selena Pizarro
Sr. Producer :
Kay Lynn Dutcher
Broadcast Production Coordinator :
Michaela Giunchigliani
Digital Producer :
Alex Clewell
VP/ Group Account Director :
Lisa Tanner
Management Supervisor :
Adrienne Feldman
Account Supervisor :
Molly Mejia
Sr. Account Executive :
Ashley Su
Supervisor Digital Strategy :
Gurbani Chadha
Production Company :
Baked FX
Executive Creative Director :
George A. Loucas
Executive Producer :
Chad Feedback
Director and VFX Director :
Chris Hoffman
Editor :
Chris Willett
VR Production Company :
Light Sail VR
VR Supervisor :
Robert Watts
Post :
Company 3
Senior Producer :
Matt Moran
Senior Colorist :
Sean Coleman
Audio :
Lime Studios
Executive Producer :
Susie Boyajan
Engineer :
Matt Miller
Assistant Engineer :
Lisa Mermelstein

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Project Type