Hovis : Farmers Race

Cor blimey it's a farmer race

Published On
Apr 10, 2011

Editor's Pick

Brit bread maker Hovis kicks off its latest campaign with a Dougal Wilson-directed spot depicting some good wholesome competition among the country's farmers.

The campaign, part of the marketer's efforts to highlight a 100 percent British wheat claim, was shot near Macclesfield, Cheshire, which was home to the first Hovis mill, and the cast includes some exceedingly game Hovis farmers.