Kraft Mac & Cheese : A Father's Lesson I learnt it from you. Published On May 02, 2012 Editor's Pick Hey fathers. Watch what you teach your kids. Hilarious commercial from Kraft Mac & Cheese from CP+B references one very familiar anti-drug PSA. Most Popular Damien Chazelle directs Apple iPhone's genre-spanning blockbuster showcasing the wonders of vertical cinema Brian Cox waxes poetic about the Quarter Pounder in Wieden & Kennedy New York's first McDonald's ads These TikTok videos nail just about everyone on a film set Credits Date May 03, 2012 Brand : Kraft Mac & Cheese Client : Kraft Mac & Cheese Agency : Crispin Porter Bogusky Production Company : Hungry Man Director : Hank Perlman Editor : Owen Plotkin Editorial Company : Now Corporation Vice President/Executive Creative Director : Adam Chasnow Vice President/Executive Creative Director : Tony Calcao Associate Creative Director : Matt Talbot Associate Creative Director : Andrew Lincoln Senior Copywriter : John Benedict Art Director : Jeff Hunter Vice President/Exec Integrated Producer : Chad Hopenwasser Vice President/Senior Exec Producer : Aymi Beltramo Integrated Producer : Annie Turlay Executive Producer : Cindy Becker Producer : Caleb Dewart Director, Photography : Eric Steelberg Editorial : The Now Corporation Post Production : Method Studios Mix Company : Lime Studios Music Company : JSM New York Color : Company 3 Need a credit fix? Contact the Creativity Editors Project Type Video Related work Kraft Mac & Cheese: Kraft Mac & Cheese declares itself an acceptable breakfast food Kraft Mac & Cheese: Kraft Mac & Cheese : Bounce House Kraft Mac & Cheese: Kraft Mac & Cheese : Swing Kraft Mac & Cheese: Kraft Mac & Cheese's Latest Spots Feature Epic Parenting 'Fails'