HP : Fearless Sponsor of the San Jose Sharks

Sure, the arena bears the company's name, but how can Hewlett-Packard highlight its sponsorship of the San Jose Sharks on 15x15-foot signage in San Jose's HP Pavilion? With the stylized product shots of Mark Laita, "accompanied by a playful twis

Published On
Feb 06, 2007

Editor's Pick

Sure, the arena bears the company's name, but how can Hewlett-Packard highlight its sponsorship of the San Jose Sharks on 15x15-foot signage in San Jose's HP Pavilion? With the stylized product shots of Mark Laita, "accompanied by a playful twist on the typical 'proud sponsor' headline," says Goodby, Silverstein & Partners writer Thomas Kemeny.