HP : Fearless Sponsor of the San Jose Sharks
Sure, the arena bears the company's name, but how can Hewlett-Packard highlight its sponsorship of the San Jose Sharks on 15x15-foot signage in San Jose's HP Pavilion? With the stylized product shots of Mark Laita, "accompanied by a playful twis
Published On
Feb 06, 2007

Editor's Pick
Sure, the arena bears the company's name, but how can Hewlett-Packard highlight its sponsorship of the San Jose Sharks on 15x15-foot signage in San Jose's HP Pavilion? With the stylized product shots of Mark Laita, "accompanied by a playful twist on the typical 'proud sponsor' headline," says Goodby, Silverstein & Partners writer Thomas Kemeny.
Credits
- Date
- Feb 07, 2007
- Creative Director :
- Rich Silverstein
- Creative Director :
- Steve Simpson
- Associate Creative Director :
- Stephen Goldblatt
- Art Director :
- Antonio Marcato
- Copywriter :
- Thomas Kemeny
- Print Producer :
- Noah Dasho
- Photographer :
- Mark Laita
- Group Creative Director :
- Mike McKay
- Client :
- HP
- Agency :
- Goodby Silverstein & Partners
- Brand :
- HP
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Project Type