HP : Fearless Sponsor of the San Jose Sharks

Sure, the arena bears the company's name, but how can Hewlett-Packard highlight its sponsorship of the San Jose Sharks on 15x15-foot signage in San Jose's HP Pavilion? With the stylized product shots of Mark Laita, "accompanied by a playful twis

Published On
Feb 06, 2007
Fearless Sponsor of the San Jose Sharks

Editor's Pick

Sure, the arena bears the company's name, but how can Hewlett-Packard highlight its sponsorship of the San Jose Sharks on 15x15-foot signage in San Jose's HP Pavilion? With the stylized product shots of Mark Laita, "accompanied by a playful twist on the typical 'proud sponsor' headline," says Goodby, Silverstein & Partners writer Thomas Kemeny.

Credits

Date
Feb 07, 2007
Creative Director :
Rich Silverstein
Creative Director :
Steve Simpson
Associate Creative Director :
Stephen Goldblatt
Art Director :
Antonio Marcato
Copywriter :
Thomas Kemeny
Print Producer :
Noah Dasho
Photographer :
Mark Laita
Group Creative Director :
Mike McKay
Client :
HP
Agency :
Goodby Silverstein & Partners
Brand :
HP

Need a credit fix? Contact the Creativity Editors

Project Type