FedEx : Food Truck

Hot meal delivery at SXSW

Published On
Mar 15, 2011

Editor's Pick

FedEx snuck this food truck into SXSWi, disguised as a FedEx delivery truck. Once inside, a different international hot meal was delivered (for free) each day, in packaging specially designed to mimic FedEx boxes. The stunt was devised to promote its international shipping capabilities.

Credits

Date
Mar 15, 2011
Brand:
FedEx
Client:
FedEx
Agency:
BBDO-New York
Chief Creative Officer:
David Lubars
Executive Creative Director:
Greg Hahn
Executive Creative Director:
Michael Smith
Creative Director:
Larry Corwin
Interactive Copywriter:
Rick Williams
Producer:
Deborah Draper
Producer:
Rick Jones
Producer:
Kim Wiggins
Producer:
Anne Taylor
Senior Copywriter:
Ben Butler
Senior Art Director:
Stirling McLaughlin
Senior Creative Director:
Jason Lucas

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Project Type