FedEx : Solutions That Matter website

It all starts with the delivery.

Published On
Feb 02, 2012

Editor's Pick

BBDO has developed an interactive site for FedEx that takes the viewer on a reverse timeline journey to show how a Fedex delivery can impact on healthcare, auto manufacturing, sustainability and small business. B-Reel was the production company on the project.

B-Reel director Johan Perjus filmed the reverse timeline of a shipment's journey, freezing every step for emphasis. The film was created in multiple passes using a motion control rig. Its 'frozen time' effects used Milo Motion Control for the dynamic camera movements.

Visitors simply move their cursor to the right to see the story unfold in reverse order; for example, a man shown having a coffee outdoors at a cafe is then shown having open heart surgery, and receiving a transplant in a box delivered by FedEx. The digital experience complements BBDO's 'Solutions That Matter' campaign for FedEx, using case studies that are highlighted in TV spots.

Credits

Date
Feb 02, 2012
Brand:
FedEx
Client:
FedEx
Chief Creative Officer:
David Lubars
Executive Creative Director/Production:
Greg Hahn
Executive Creative Director/Production:
Michael Smith
Executive Creative Director/Production:
Mathias Appelblad
Senior Copywriter:
Adam Calvert
Senior Art Director:
Paul Wagner
Senior Art Director:
Anne Bioty
Content Producer:
Namik Minter
Executive Interactive Producer:
Douglas Stivers
Interactive Senior Producer:
Tena Goy
Associate Interactive Producer:
Sara Kayden
Digital Production Company:
B-Reel
Film Production Company:
B-Reel Films
Director:
Johan Perjus
Executive Producer:
Susan Rued Anderson
Executive Producer:
Pelle Nilsson
Executive Producer:
Johannes Ahlund
Producer:
Lars Nordenson
Director, Photography:
Mattias Andersson Rudh
Production Designer:
Betsy Angerman
Motion Control:
Syndicate
Mobile Production:
Doubleleft
Sound Design:
Antfood, Headroom
Music:
Jon Hopkins
Agency:
BBDO-New York
CG and Effects and Post Production Company:
Magoo 3D Studios
Producer:
Henrik Jernberg
Visual Effects Supervisor:
Jens Lindgren
Compositing:
Frida Nerdal
Compositing:
Jens Lindgren
Compositing:
Thomas Volkmann
3D Lead Artist:
Par Wahlund
3D:
Andreas Ostlund
3D:
Anja Rackwitz
3D:
Emil Meiton
3D:
Henrik Sandberg
3D:
Jonas Lindstrom
3D:
Jonas Stenquist
3D:
Stefan Eriksson
Editor:
Frederik Akerstrom
Editorial Company:
Colapse International
Group Creative Director:
Larry Corwin
Group Creative Director:
Ricardo Landim

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Project Type