Deutsch L.A. Pays Tribute to A-ha Video in New Spot
Sep 17, 2013
Comedic master David Shane gets behind the lens for Deutsch L.A.'s newest Volkswagen spot, an '80s retro film that begins with an animated sequence featuring a Volkswagen driver racing a bunch of biker dudes, backed by the classic song, "Take on Me," by A-ha.
As you can imagine, the animation takes inspiration from the tune too -- and the ad was created in the same method as the track's original rotoscoped video. The action was first filmed, then animated, making for a different process than the typical shoot since lighting and sound didn't come into the picture. But as anyone who has been brave enough to croon that new wave song during a spirited karaoke session knows -- it's not an easy tune to sing.