Volkswagen Gets Sketchy in Homage to 'Take On Me'
Deutsch L.A. Pays Tribute to A-ha Video in New Spot
Editor's Pick
Comedic master David Shane gets behind the lens for Deutsch L.A.'s newest Volkswagen spot, an '80s retro film that begins with an animated sequence featuring a Volkswagen driver racing a bunch of biker dudes, backed by the classic song, "Take on Me," by A-ha.
As you can imagine, the animation takes inspiration from the tune too -- and the ad was created in the same method as the track's original rotoscoped video. The action was first filmed, then animated, making for a different process than the typical shoot since lighting and sound didn't come into the picture. But as anyone who has been brave enough to croon that new wave song during a spirited karaoke session knows -- it's not an easy tune to sing.
Credits
- Date
- Sep 17, 2013
- Brand :
- Volkswagen
- Client :
- Volkswagen
- Agency :
- Deutsch-Los Angeles
- Director :
- David Shane
- Executive Creative Director :
- Michael Kadin
- Creative Director :
- Mark Peters
- Director, Integrated Production :
- Vic Palumbo
- Executive Integrated Producer :
- Jim Haight
- Interim Chief Marketing Officer :
- Wayne Brannon
- Vice President, Marketing :
- Kevin Mayer
- General Manager, Marketing Communications :
- Justin Osborne
- Advertising Manager :
- Jeff Sayen
- Advertising Specialist :
- Chanel Arola
- Group Creative Director :
- Matt Ian
- Associate Creative Director :
- Ryan Scott
- Director, Content Production :
- Victoria Guenier
- Executive Producer :
- Marc Grill
- Production Company :
- O Positive
- Line Producer :
- Ken Licata
- Editor :
- Jim Haygood
- Assistant Editor :
- Dylan Firshein
- Executive Producer :
- Michael Raimondi
- Producer :
- Joe Ross
- Post Production :
- Company 3
- Colorist :
- Beau Leon
- Animation :
- Passion Pictures
- Head of Production :
- Anna Lord
- Executive Producer :
- Alex Webster
- Producer :
- Matt Saxton
- Director :
- John Robertson
- Visual Effects :
- Resolution
- Flame Artist :
- Todd Iorio
- Flame Artist :
- Seth Silberfien
- Musical Artist :
- a-ha
- Music Publisher :
- Warner Brothers Records
- Music Publisher :
- Sony/ATV Music Publishing
- Audio Post :
- Lime
- Mixer :
- Mark Meyuhas
- Producer Assistant :
- Matt Miller
- Producer :
- Jessica Locke
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