A Stunt-Riding Biker Trashes a Workplace in Timberland Pro Spot
Dramatic Events, or Just Sore Feet
Editor's Pick
In the latest spots for Timberland's Pro workwear boots, workplaces get trashed by dramatic events -- according to the fatigued employees.
In one spot from the new campaign, created by The Martin Agency, a flashy, purple lyrca-clad stunt biker named "Fernando" enters a workplace and rides around showing off, creating swirly lines all over the floor. Or as least, that's what the tired worker tells his disbelieving boss. "Stop the excuses. When you're feet hurt, your work suffers," says the voiceover.
Another spot depicts a scenario where a highway construction team is invaded by what looks like an FBI swat team, complete with screeching trucks and dramatic music. "Yeah, and then they just left," says the worker lamely as his overseer surveys the mess left behind.
Benji Weinstein at Tool directed the spots, which promote Timberland PRO work boots and shoes with Anti-Fatigue Technology.
Credits
- Date
- Sep 20, 2016
- Agency :
- The Martin Agency
- Brand :
- Timberland PRO
- Client :
- Timberland PRO
- Chief Creative Officer :
- Joe Alexander
- Creative Director :
- Trent Patterson
- Associate Creative Director :
- Alexander Zamiar
- Associate Creative Director :
- Jonathan Richman
- Executive Broadcast Producer :
- Christina Cairo
- Associate Broadcast Producer :
- Coleman Sweeney
- Senior Production Business Manager :
- Kelly Clow
- Business Affairs Coordinator :
- Kim Leonard
- Planning Director :
- Kristin Axelson
- Account Director :
- Michael Henry
- Project Manager :
- Karen McEwen
- Director, Marketing :
- Cassie Heppner
- Senior Marketing Manager :
- Rebecca Conway
- Associate Marketing Manager :
- Ryan Murphy
- Production Company :
- Tool
- Director :
- Benji Weinstein
- Manager Partner of Live Action :
- Oliver Fuselier
- Live Action Executive Producer :
- Lori Stonebraker
- Production Service Company :
- Steam Films
- Managing Partner, Executive Producer :
- Krista Marshall
- Managing Partner :
- Jennifer Sykes
- Director, Sales :
- Jennifer Sykes
- Line Producer :
- Rob Jacklin
- Product Production Company :
- Spang
- Executive Producer :
- Melanie Cox
- Producer :
- Erin Surber
- Director/Director, Photography :
- Jamie Prescott
- Editorial Company :
- Beast
- Editor :
- John Dingfield
- Color :
- Company 3
- Colorist :
- Tyler Roth
- Online :
- Method Studios
- Online Artist :
- Mark Anderson
- Design :
- Method
- Head of Production :
- Lauren Roth
- Original Music :
- Overcoast
- Composer :
- Colin Beckett
- Composer :
- Travis Tucker
- Composer :
- Aaron Esposito
- Producer :
- Travis Tucker
- Producer :
- Colin Beckett
- Audio Post Company :
- Rainmaker Studios
- Sound Designer and Mix Engineer :
- Mike O'Connor
- Owner/Executive Producer :
- Kristin O'Connor
- Scheduler :
- Clinton Spell II
- General Manager :
- Clinton Spell II
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