A Stunt-Riding Biker Trashes a Workplace in Timberland Pro Spot

Dramatic Events, or Just Sore Feet

Published On
Sep 20, 2016

Editor's Pick

In the latest spots for Timberland's Pro workwear boots, workplaces get trashed by dramatic events -- according to the fatigued employees.

In one spot from the new campaign, created by The Martin Agency, a flashy, purple lyrca-clad stunt biker named "Fernando" enters a workplace and rides around showing off, creating swirly lines all over the floor. Or as least, that's what the tired worker tells his disbelieving boss. "Stop the excuses. When you're feet hurt, your work suffers," says the voiceover.

Another spot depicts a scenario where a highway construction team is invaded by what looks like an FBI swat team, complete with screeching trucks and dramatic music. "Yeah, and then they just left," says the worker lamely as his overseer surveys the mess left behind.

Benji Weinstein at Tool directed the spots, which promote Timberland PRO work boots and shoes with Anti-Fatigue Technology.


Sep 20, 2016
Agency :
The Martin Agency
Brand :
Timberland PRO
Client :
Timberland PRO
Chief Creative Officer :
Joe Alexander
Creative Director :
Trent Patterson
Associate Creative Director :
Alexander Zamiar
Associate Creative Director :
Jonathan Richman
Executive Broadcast Producer :
Christina Cairo
Associate Broadcast Producer :
Coleman Sweeney
Senior Production Business Manager :
Kelly Clow
Business Affairs Coordinator :
Kim Leonard
Planning Director :
Kristin Axelson
Account Director :
Michael Henry
Project Manager :
Karen McEwen
Director, Marketing :
Cassie Heppner
Senior Marketing Manager :
Rebecca Conway
Associate Marketing Manager :
Ryan Murphy
Production Company :
Director :
Benji Weinstein
Manager Partner of Live Action :
Oliver Fuselier
Live Action Executive Producer :
Lori Stonebraker
Production Service Company :
Steam Films
Managing Partner, Executive Producer :
Krista Marshall
Managing Partner :
Jennifer Sykes
Director, Sales :
Jennifer Sykes
Line Producer :
Rob Jacklin
Product Production Company :
Executive Producer :
Melanie Cox
Producer :
Erin Surber
Director/Director, Photography :
Jamie Prescott
Editorial Company :
Editor :
John Dingfield
Color :
Company 3
Colorist :
Tyler Roth
Online :
Method Studios
Online Artist :
Mark Anderson
Design :
Head of Production :
Lauren Roth
Original Music :
Composer :
Colin Beckett
Composer :
Travis Tucker
Composer :
Aaron Esposito
Producer :
Travis Tucker
Producer :
Colin Beckett
Audio Post Company :
Rainmaker Studios
Sound Designer and Mix Engineer :
Mike O'Connor
Owner/Executive Producer :
Kristin O'Connor
Scheduler :
Clinton Spell II
General Manager :
Clinton Spell II

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