A fun new ad for LiftMaster brings back Alan Ruck, the actor who played Cameron Frye in "Ferris Bueller's Day Off," to promote its smart garage tech.
The spot, by Schafer Condon Carter, recreates the iconic 1986 movie's famous garage scene, in which Cameron trashes his father's sports car, in painstaking detail.It also brings back the film's iconic music track, "Oh yeah" by Yello. Only here, although Ruck reprises his role, he's a grown-up version and the action revolves around his teenage son showing off the car to his own friend.
Thanks to Lift Master's Secure View Garage Door, however, they get caught in the act on camera by Ruck, who surveys them on his myQ app and quips "been there, done that" (with a twinkle in his eye that suggests that grown-up Cameron is a little less morose than his teenage self).
“Referencing a classic film to show the evolution of the smart garage was really fun—and we were honored to work with Alan Ruck to showcase the Secure View in a garage based on America’s most iconic garage scene,” said Pam McMeen, chief marketing officer for Chamberlain Group, which owns the LiftMaster brand, in a statement. “Being a Chicago-based company, not only does the movie’s origins hit a sweet spot for us, but giving Alan Ruck the opportunity to experience life worry-free thanks to his new LiftMaster Secure View Opener powered by myQ lets us show how the smart garage is a game-changing extension of the smart home."
The spot was a nostalgic moment for Ruck: “When I stepped into the Frye Family garage that LiftMaster recreated from the movie, I had flashbacks!" he added.
The ad was directed by Matt Dilmore of Gifted Youth and was filmed in an L.A. studio, with the trees green-screened in to look like the movie. The production team also studied the shots, the angles and the lighting of Tak Fujimoto, the film’s original director of photography, to recreate the look and feel of the original.
LiftMaster is, of course, not the only brand to be inspired by "Ferris Bueller's Day Off" in recent years. Domino's recreated scenes from the movie in a 2017 campaign promoting its delivery tech, while Honda persuaded Matthew Broderick, aka Ferris, to star in its 2012 Super Bowl spot.