Fiat Wants China to Calm Down and Be More Like Italy

W+K Shanghai's new film encourages the country to live the beautiful life

Published On
Apr 24, 2013

Editor's Pick

China, Italy -- what's the difference? These two countries are pretty darn similar, says Wieden & Kennedy Shanghai's new film for Fiat -- with a shared love of noodles, and a proud tradition of loving your family. But China is moving away from its roots, and becoming a little too fast, too modern, says the Italian voiceover in the Ralf Schmerberg-directed piece. Perhaps it's time for them to "live the beautiful life."

Credits

Date
Apr 24, 2013
Brand:
Fiat
Client:
Fiat
Agency:
Wieden & Kennedy-Shanghai
Executive Creative Director/Production:
Achilles Li
Executive Creative Director/Production:
Michael Simons
Creative Director:
Ryan Gerber
Copywriter:
Sam Liu
Copywriter:
Ryan Gerber
Copywriter:
Achilles Li
Art Director:
Ryan Gerber
Agency Producer:
Kerli Teo
Production Company:
Radical Media
Director:
Ralf Schmerberg

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Project Type