Fiat : Original Parts 1

Changing the story.

Published On
Feb 29, 2012

Editor's Pick

A print campaign for Fiat from Leo Burnett Tailor Made, Brazil, points out that 'just one non-original part changes the whole story'. Each execution contains an item that lends a whole new nuance to the outfit, like pink handcuffs among the clinical whites of a nurses uniform and tools. Other executions show anomalies among a set of clown gear and abutler accessories.

Credits

Date
Feb 29, 2012
Brand:
Fiat
Client:
Fiat
Agency:
Leo Burnett Tailor Made - Brazil
Creative Director:
Marcelo Reis
Creative Director:
Guilherme Jahara
Art Director:
Alexandre Pagano
Art Director:
Raphael Taira
Art Director:
Bruno Mukai
Copywriter:
Joao Caetano
Copywriter:
Filipi Longuin

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