This Audio Brand's Sound Quality Is So Amazing, Even Honeybees Are Fooled

Using Hive Recordings, the Bowers & Wilkins' Speaker Attracts More Bees

Published On
Aug 27, 2015

Editor's Pick

In this clever video, British audio brand Bowers & Wilkins demonstrates the sound quality of its new T7 portable Bluetooth speaker using the elegant, calming sounds of bees.

The film follows a sound recordist -- Sam Nightingale of Organic Sounds, who narrates the film -- as he tries to capture and play the sounds of honeybees on the Bowers & Wilkins device. Nightingale (who sticks his microphone right into the hive) said he wants to put a theory to the test: if he can replicate the honeybees' sounds with the speaker, will the bees flock to it thinking it's a hive? The final shots of the film reveal that, in fact, they do. As well being a great way to show off the speaker, the video ends on a topical note about the preservation of bees.

It was directed by Dan Pickard of production company Shuffle Media, and filmed on location in Stone Corner Farm, Kent, England.


Aug 27, 2015
Bowers & Wilkins
Bowers & Wilkins
Production Company:
Shuffle Media
Dan Pickard
Sound Director:
Sam Nightingale
Sound Company:
Organic Sounds

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