Skoda: Fight for Attention

Published On

Feb 13, 2015

Fight for Attention

Description

First-Ever advertising creative uses eye-tracking technology in digital campaign for the new third-generation Å KODA Fabia car. http://www.fightforattention.com/

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Credits

Date: Feb 13, 2015

Agency :: 18 Feet & Rising

Creative Director :: Anna Carpen

Brand :: Skoda

Client :: Skoda

Creatives :: Behrad Taherparvar & Oli O'Neil

Business Lead :: Andrew Barnard

Agency Producer :: Greg Hemes

Agency Producer :: Carl Ellis-Coward

Agency Producer :: Brendan Marriott

Director :: David Chvatal

Production Company :: Zoomfilms Production

Producer :: David Propper

Post Production :: UPP

Sound Director :: Sound Square

Editor :: David Chvatal

Music :: Roland Moor (MADSKILL)

Animation :: FX Pourre

Animation Post :: Mathematic.tv

Technology :: B-Reel

Need a credit fix? Contact the Creativity Editors

Industry

Project Type