Following the epic cinematic trailerfor Mass Effect 3, DraftFCB debuted a new spot for the hugely anticipated game that aired Sunday night during AMC's "The Walking Dead." Directed by Reynald Gresset of Caviar, the commercial touches upon the central focus of the game -- the threat of losing everything you love unless you fight to take Earth back.
The spot is dark and beautiful, painting a picture of the anarchy and chaos that results when the Reapers descend. But at the end, there is still some hope that all is not lost.
The commercial was completed in under three months, with six days of filming in Prague and an astounding eight weeks of post production out of The Mill.