EA Mass Effect 3 : Fight
It's time to take Earth back.
Published On
Feb 25, 2012
Editor's Pick
Following the epic cinematic trailerfor Mass Effect 3, DraftFCB debuted a new spot for the hugely anticipated game that aired Sunday night during AMC's "The Walking Dead." Directed by Reynald Gresset of Caviar, the commercial touches upon the central focus of the game -- the threat of losing everything you love unless you fight to take Earth back.
The spot is dark and beautiful, painting a picture of the anarchy and chaos that results when the Reapers descend. But at the end, there is still some hope that all is not lost.
The commercial was completed in under three months, with six days of filming in Prague and an astounding eight weeks of post production out of The Mill.
Credits
- Date
- Feb 26, 2012
- Brand :
- EA Mass Effect 3
- Client :
- EA Mass Effect 3
- Agency :
- FCB
- Chief Creative Officer :
- Chris Ford
- Group Creative Director :
- Tony Vazquez
- Group Creative Director :
- Colin McRae
- Associate Creative Director :
- Derrick Ho
- Associate Creative Director :
- Jake Slody
- Art Director :
- Alyssa Collis
- Copywriter :
- Will Decher
- Senior Producer :
- Jeremy Arth
- Production Company :
- Caviar
- Director :
- Reynald Gresset
- Executive Producer :
- Michael Sagol
- Executive Producer :
- Jasper Thomlinson
- Line Producer :
- Louis Saint-Calbre
- Director, Photography :
- Patrick Duroux
- Production Services :
- Unit+Sofa
- Executive Producer :
- Fady Salame
- Line Producer :
- Petra Ondrickova
- Editorial :
- The Whitehouse Post
- Editor :
- Russell Icke
- Assistant Editor :
- Brandon Porter
- Senior Producer :
- Kristen Branstetter
- Visual Effects :
- The Mill London
- Executive Producer :
- Will Cohen
- Animation Director :
- Jean-Claude Deguara
- Finishing :
- The Mill - LA
- Head of Production :
- Arielle Davis
- Colorist :
- Adam Scott
- 2D Supervisor/Lead 2D Artist :
- Sara Bennett
- CG Supervisor/3D Lead Artist :
- Nicolas Hernandez
- Animation Supervisor/3D Lead Artist :
- David Bennett
- Compositor :
- Adriano Cirulli
- Compositor :
- Bryan Bartlett
- Compositor :
- Clement Hingrai
- Compositor :
- Henning Glabbart
- Compositor :
- Rosemary Chester
- Compositor :
- Theajodharan Nagarajan
- Compositor :
- Dan Pearce
- Compositor :
- Murray Barber
- Compositor :
- Frank Hanna
- Compositor :
- Iyi Tubi
- Rotoscope :
- Angelo Dewitt
- Rotoscope :
- Eleanor Sutton
- Rotoscope :
- Valentina Ambartsumov
- 3D Artist :
- Darren Byford
- 3D Artist :
- Sam Lucas
- 3D Artist :
- Nick Webber
- 3D Artist :
- Jason Brown
- 3D Artist :
- Christian Waite
- 3D Artist :
- Ruben Mayor
- 3D Artist :
- Matthew McKinney
- 3D Artist :
- Andy Guest
- 3D Artist :
- Ruben Bautista
- Animator :
- Rob Byrne
- Animator :
- Ruth Bailey
- Animator :
- Thibault Pansiot
- Animator :
- Martin Lanzinger
- Animator :
- Neil Glasby
- Rigger :
- Neil Roche
- Rigger :
- Max Mallman
- Rigger :
- Will Pryor
- Rigger :
- David Jones
- Tracking Supervisor :
- Amy Cuthbertson
- Tracker :
- Kwai Ip
- Tracker :
- Daniel Newlands
- Tracker :
- Jacob Flint
- Tracker :
- Tony Landais
- Tracker :
- Andreas Schulz
- Matte Painting :
- Simon Wicker
- Matte Painting :
- Christoph Unger
- Matte Painting :
- Lyndall Spagnoletti
- Matte Painting :
- Ron Bowman
- Matte Painting :
- Turlo Griffin
- Visual Effects Coordinator :
- Natalie Reid
- Editorial Team :
- Tristan Fisher
- Editorial Team :
- Matt Clarke
- Music :
- Human Worldwide
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