Racetrack Becomes Zoetrope in New Campaign for Forza Motorsport 5

Twofifteen McCann Puts Camera in Speeding Car to Shoot New Ad

Published On
Sep 26, 2013

Editor's Pick

Now here's one complicated way to make a movie. To promote the launch of Xbox racing title Forza Motorsport 5, Twofifteen McCann transformed a race track into a gigantic zoetrope to film its new commercial "Filmspeed." The agency placed six-hundred still images from the actual game around the track's perimeter and then shot it via a technique that lives up to the game's name -- from the window of a McClaren 12C, racing at 120mph and driven by award-winning racer Tanner Foust. Automotive vet Jeff Zwart of @Radical.media was in the director's chair to help capture the stunt.

Check out behind the scenes footage of the high-speed camera car and the "Math Behind the Project" on Youtube.


Sep 26, 2013
Brand :
Forza Motorsport 5
Client :
Forza Motorsport 5
Agency :
Twofifteen McCann
Director :
Jeff Zwart
Production Company :
Chief Creative Officer :
Scott Duchon
Executive Creative Director/Production :
James Robinson
Associate Creative Director, Copywriter :
Neil Bruce
Art Director :
Jeremy Diessner
Art Director :
Tor Weeks
Senior Producer :
Jake Grand
Director, Integrated Production :
Alex Spahr
Producer :
Susan Sullivan
Head of Production :
Kathy Dunn
Executive Producer :
Jim Bouvet
Executive Producer :
Frank Scherma
Editorial :
Beast Editorial
Editor :
Doug Walker
Assistant Editor :
Blake Bogosian
Assistant Editor :
Adrian Hernandez
Executive Producer :
Jon Ettinger
Color Correction/Visual Effects :
The Mill - LA
Flame Artist :
John Shirley
Colorist :
Adam Scott
Producer :
Anastasia Von Rahl
Original Music :
Sound Design :
Brian Emrich
Audio Mix :
Jeff Payne
Stunt Driver :
Tanner Foust

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Project Type