An Audi Coupe Breathes Life Back Into a Dying Man in Brand's Latest Spot

Martin de Thurah Directs an Epic Tale of a Life Well-Lived

Published On
Feb 21, 2018

Editor's Pick

Audi's latest U.S. spot, promoting its 2018 RS 5 Coupe, features an elderly dying man who's ready to leave for the next life -- or so he thinks.

The ad, created by Venables Bell & Partners and directed by Martin de Thurah at Epoch, makes an epic story out of the man's life as he lies on his deathbed surrounded by his family. He looks back on a life well-lived, recalling the Cuban revolution, motorbiking through deserts, exploring a remote jungle, hobnobbing with royalty and seeing the Berlin wall fall-- it's almost as if he's another version of Dos Equis' Most Interesting Man in the World.

"I've squeezed every drop of juice out of this life, and I'm ready for the next one," he reflects. Until, that is, he hears the RS 5 Coupe roaring into his driveway.



Feb 21, 2018
Venables Bell & Partners-San Francisco
Founder, Chairman:
Paul Venables
Executive Creative Director:
Will McGinness
Creative Director:
Justin Moore
Creative Director:
Matt Keats
Creative Director:
Matt Miller
Art Director:
Aisha Hakim
Senior Copywriter:
Jake Reilly
Creative Resource Manager:
Jessica Youssefia
Director, Integrated Production:
Craig Allen
Senior Producer:
Matt Flaker
Emily Tarran
Head of Brand Management:
David Corns
Group Brand Director:
Cara Watson
Brand Director:
Jon Philips
Brand Development Supervisor:
Justin Wang
Brand Manager:
Casey Warendorf
Brand Manager:
Hope Stadulis
Group Director, Strategy:
Tonia Lowe
Group Director, Strategy:
Uli Kurtenbach
Senior Strategist:
Mike Riley
Business Affairs Director:
Quynh-An Phan
Business Affairs:
Sametta Gbilia
Director, Lumberyard:
Raquel Bedard
MCR Operations Manager:
Jeffrey Saunders
Production Company:
Martin de Thurah
Executive Producer:
Melissa Culligan
Emily Skinner
Director, Photography:
Kasper Tuxen
Services Company:
The Lift
Managing Director:
Avelino Rodríguez
Head of Production:
Ixhel Pérez
Fuad Abed Daltón
Editing Company:
Work Editorial
Stewart Reeves
Assistant Editor:
Josh Sasson
Brian Scharwath
Executive Producer:
Marlo Baird
Sound Design and Mix:
740 Sound
Jeff Martin
Sound Designer:
Chris Pinkston
Chris Pinkston
Visual Effects Studio:
The Mill
Executive Producer:
Enca Kaul
Senior Producer:
Dan Love
Post Supervisor:
John Shirley
Post Production Coordinator:
Jalisa House
Post Production Coordinator:
Jasmine Singh
Flame Artist:
Elliott Brennan
Flame Artist:
Krysten Richardson
Flame Artist:
Matthew Dobrez
Flame Artist:
Sam Evenson
CG Lead:
Shaun Comly
CG Artist:
James Robinson
CG Artist:
Sophie Prince
CG Artist:
Danny Garcia
Matte Painting:
Rasha Shalaby
Music Company:
Executive Producer:
Jonathan Sanford
Creative Director:
Craig Deleon
Christopher Kemp
Color Correction:
Company 3
Sofie Borup
Alexandra Lubrano
Venables Bell & Partners-San Francisco

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