An Audi Coupe Breathes Life Back Into a Dying Man in Brand's Latest Spot
Martin de Thurah Directs an Epic Tale of a Life Well-Lived
Editor's Pick
Audi's latest U.S. spot, promoting its 2018 RS 5 Coupe, features an elderly dying man who's ready to leave for the next life -- or so he thinks.
The ad, created by Venables Bell & Partners and directed by Martin de Thurah at Epoch, makes an epic story out of the man's life as he lies on his deathbed surrounded by his family. He looks back on a life well-lived, recalling the Cuban revolution, motorbiking through deserts, exploring a remote jungle, hobnobbing with royalty and seeing the Berlin wall fall-- it's almost as if he's another version of Dos Equis' Most Interesting Man in the World.
"I've squeezed every drop of juice out of this life, and I'm ready for the next one," he reflects. Until, that is, he hears the RS 5 Coupe roaring into his driveway.
Credits
- Date
- Feb 21, 2018
- Brand :
- Audi
- Client :
- Audi
- Founder, Chairman :
- Paul Venables
- Executive Creative Director :
- Will McGinness
- Creative Director :
- Justin Moore
- Creative Director :
- Matt Keats
- Creative Director :
- Matt Miller
- Art Director :
- Aisha Hakim
- Senior Copywriter :
- Jake Reilly
- Creative Resource Manager :
- Jessica Youssefia
- Director, Integrated Production :
- Craig Allen
- Senior Producer :
- Matt Flaker
- Producer :
- Emily Tarran
- Head of Brand Management :
- David Corns
- Group Brand Director :
- Cara Watson
- Brand Director :
- Jon Philips
- Brand Development Supervisor :
- Justin Wang
- Brand Manager :
- Casey Warendorf
- Brand Manager :
- Hope Stadulis
- Group Director, Strategy :
- Tonia Lowe
- Group Director, Strategy :
- Uli Kurtenbach
- Senior Strategist :
- Mike Riley
- Business Affairs Director :
- Quynh-An Phan
- Business Affairs :
- Sametta Gbilia
- Director, Lumberyard :
- Raquel Bedard
- MCR Operations Manager :
- Jeffrey Saunders
- Production Company :
- Epoch
- Director :
- Martin de Thurah
- Executive Producer :
- Melissa Culligan
- Producer :
- Emily Skinner
- Director, Photography :
- Kasper Tuxen
- Services Company :
- The Lift
- Managing Director :
- Avelino RodrÃguez
- Head of Production :
- Ixhel Pérez
- Producer :
- Fuad Abed Daltón
- Editing Company :
- Work Editorial
- Editor :
- Stewart Reeves
- Assistant Editor :
- Josh Sasson
- Producer :
- Brian Scharwath
- Executive Producer :
- Marlo Baird
- Sound Design and Mix :
- 740 Sound
- Producer :
- Jeff Martin
- Sound Designer :
- Chris Pinkston
- Mixer :
- Chris Pinkston
- Visual Effects Studio :
- The Mill
- Executive Producer :
- Enca Kaul
- Senior Producer :
- Dan Love
- Post Supervisor :
- John Shirley
- Post Production Coordinator :
- Jalisa House
- Post Production Coordinator :
- Jasmine Singh
- Flame Artist :
- Elliott Brennan
- Flame Artist :
- Krysten Richardson
- Flame Artist :
- Matthew Dobrez
- Flame Artist :
- Sam Evenson
- CG Lead :
- Shaun Comly
- CG Artist :
- James Robinson
- CG Artist :
- Sophie Prince
- CG Artist :
- Danny Garcia
- Matte Painting :
- Rasha Shalaby
- Music Company :
- Human Worldwide
- Executive Producer :
- Jonathan Sanford
- Creative Director :
- Craig Deleon
- Composer :
- Christopher Kemp
- Color Correction :
- Company 3
- Colorist :
- Sofie Borup
- Producer :
- Alexandra Lubrano
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