Heineken Unveils the High-Octane Road to the UEFA Final
Legend takes journey of a lifetime
Apr 01, 2013
How does a Heineken Legend get to the Finals of the UEFA Champions League? With style. Heineken and Wieden & Kennedy Amsterdam show how the soccer fan (played by British pop star Dominic Greensmith, the drummer from the band Reef), presented with a ticket to the final, sets off on a race against the clock to get from the Amazon to the London in just 48 hours -- using his trademark charm and imagination. Sonny London's Fredrik Bond, who worked on "The Entrance" and "The Date" directs. Music is the Russian composition "Kalinka," by Ivan Larionov.
A digital component created by Tribal DDB lets you play a Facebook-based pinball game featuring elements from the commercial, for a chance to win prizes and possibly, a trip to the Final in Wembley.