Heineken Unveils the High-Octane Road to the UEFA Final

Legend takes journey of a lifetime

Published On
Apr 01, 2013

Editor's Pick

How does a Heineken Legend get to the Finals of the UEFA Champions League? With style. Heineken and Wieden & Kennedy Amsterdam show how the soccer fan (played by British pop star Dominic Greensmith, the drummer from the band Reef), presented with a ticket to the final, sets off on a race against the clock to get from the Amazon to the London in just 48 hours -- using his trademark charm and imagination. Sonny London's Fredrik Bond, who worked on "The Entrance" and "The Date" directs. Music is the Russian composition "Kalinka," by Ivan Larionov.

A digital component created by Tribal DDB lets you play a Facebook-based pinball game featuring elements from the commercial, for a chance to win prizes and possibly, a trip to the Final in Wembley.


Apr 02, 2013
Brand :
Client :
Agency :
Wieden & Kennedy-Amsterdam
Global Brand Director :
Cyril Chazat
Global Manager :
Anuraag Trikha
Communications Manager :
Agnieszka Gorecki
Executive Creative Director/Production :
Mark Bernath
Executive Creative Director/Production :
Eric Quennoy
Art Director :
Craig Williams
Copywriter :
Zach Watkins
Head of Production :
Erik Verheijen
Agency Producer :
Jaime Tan
Associate Producer :
Javier Perroud
Production Company :
Sonny London
Director :
Fredrik Bond
Director, Photography :
Roman Vasyanov
Producer :
Alicia Richards
Executive Producer :
Helen Kenny
Bumper Director :
Nick Rutter
Editing :
Marshall Street Editing
Audio Post :
Grand Central Recordings
Post Production :
The Mill

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