Heineken Unveils the High-Octane Road to the UEFA Final
Legend takes journey of a lifetime
Editor's Pick
How does a Heineken Legend get to the Finals of the UEFA Champions League? With style. Heineken and Wieden & Kennedy Amsterdam show how the soccer fan (played by British pop star Dominic Greensmith, the drummer from the band Reef), presented with a ticket to the final, sets off on a race against the clock to get from the Amazon to the London in just 48 hours -- using his trademark charm and imagination. Sonny London's Fredrik Bond, who worked on "The Entrance" and "The Date" directs. Music is the Russian composition "Kalinka," by Ivan Larionov.
A digital component created by Tribal DDB lets you play a Facebook-based pinball game featuring elements from the commercial, for a chance to win prizes and possibly, a trip to the Final in Wembley.
Credits
- Date
- Apr 02, 2013
- Brand :
- Heineken
- Client :
- Heineken
- Agency :
- Wieden & Kennedy-Amsterdam
- Global Brand Director :
- Cyril Chazat
- Global Manager :
- Anuraag Trikha
- Communications Manager :
- Agnieszka Gorecki
- Executive Creative Director/Production :
- Mark Bernath
- Executive Creative Director/Production :
- Eric Quennoy
- Art Director :
- Craig Williams
- Copywriter :
- Zach Watkins
- Head of Production :
- Erik Verheijen
- Agency Producer :
- Jaime Tan
- Associate Producer :
- Javier Perroud
- Production Company :
- Sonny London
- Director :
- Fredrik Bond
- Director, Photography :
- Roman Vasyanov
- Producer :
- Alicia Richards
- Executive Producer :
- Helen Kenny
- Bumper Director :
- Nick Rutter
- Editing :
- Marshall Street Editing
- Audio Post :
- Grand Central Recordings
- Post Production :
- The Mill
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