Progressive Insurance : Find Flo - Picnic

Where's Flo?

Published On
Aug 17, 2011

Editor's Pick

Progressive Insurance and Arnold Worldwide team up for a print campaign that seems to take its cue from kids' classic Where's Waldo?, challenging you to 'find Flo' in a series of crowded pictures.

The idea is to get across the message that in the time you spend finding the somewhat-annoying-but-still-successful spokesperson for the brand, you could be saving on your car insurance on Progressive's website.