Chevrolet : Find New Roads Anthem

Chevy shows off during the Grammys.

Published On
Feb 11, 2013

Editor's Pick

During the Grammys broadcast last night Chevrolet unveiled its totally refashioned lineup of cars--the Volt, Spark, Sonic, Impala and Corvette Stingray--in this new anthemic mashup of vignettes, created out of Commonwealth, the Chevy-dedicated joint venture between Omnicom's Goodby, Silverstein & Partners and Interpublic's McCann Erickson Worldwide. The spot introduces the "Find New Roads" tagline and features a V.O. from John Cusack. An introductory scene gives us a peek into the life of a family and its robot dog, for the Volt, another takes a fashion-minded approach to the colorful Spark and yet another brings fast-paced thrills to the Stingray, every scene shifting with the swipe of a tablet. Each of the vignettes, directed by Smuggler's Brian Beletic and Filip Engstrom, Elastic's Angus Wall and MJZ's Nicolai Fuglsig, will play out in full ads for each model over the course of the year.

Credits

Date
Feb 11, 2013
Brand:
Chevrolet
Client:
Chevrolet
Agency:
Commonwealth
Chief Creative Officer:
Linus Karlsson
Executive Creative Director:
Matt Canzano
Executive Creative Director:
Andreas Dahlqvist
Creative Director:
Larry Frey
Chief Production Officer:
Brian DiLorenzo
Director, Content:
Jeff Beverly
Senior Producer:
Stacey Gizinski
Senior Producer:
Tricia Hoover
Senior Producer:
Kelly Balagna
Music Executive Producer:
Peter Gannon
Director:
Brian Beletic
Production Company:
Smuggler
Director:
Filip Engstrom
Director:
Angus Wall
Production Company:
Elastic
Director:
Nicolai Fuglsig
Production Company:
MJZ

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