Where is Red? That's the theme behind this integrated effort out of Proximity, for M&Ms Canada. The crimson candy has gone missing on the interwebs, and it's up to you to find him over a range of platforms like Facebook, YouTube, Twitter and Foursquare.
Players can start their journey on the Find Red site, where they can look for Red Google Maps Street View in three virtual Toronto spots, as well as register for a sweepstakes to win a new red Smart coupe. Participants also can get leads to his whereabouts on Twitter by following @mmsfindred, through Foursquare as well as QR codes on wild postings around Toronto.