M&M's Canada : Find Red TVC

Where oh where did the crimson candy go?

Published On
Nov 09, 2010

Editor's Pick

Where is Red? That's the theme behind this integrated effort out of Proximity, for M&Ms Canada. The crimson candy has gone missing on the interwebs, and it's up to you to find him over a range of platforms like Facebook, YouTube, Twitter and Foursquare.

Players can start their journey on the Find Red site, where they can look for Red Google Maps Street View in three virtual Toronto spots, as well as register for a sweepstakes to win a new red Smart coupe. Participants also can get leads to his whereabouts on Twitter by following @mmsfindred, through Foursquare as well as QR codes on wild postings around Toronto.

Credits

Date
Nov 09, 2010
Client:
M&M's Canada
Brand:
M&M's Canada
Agency:
Proximity-Canada
Creative Director:
John Gagne
Associate Creative Director:
Ari Elkouby
Associate Creative Director:
Jeffrey Da Silva
Associate Creative Director:
Rene Rouleau
Art Director:
Jeffrey Da Silva
Copywriter:
Ryan Lawrence
Producer/Project Manager:
Joanne Sincich
Information Architecture:
Patrick Jordan
Animation:
Topix
Creative Planner:
Collin Douma
Tech and QA:
Darrin Patey
Tech and QA:
Ifthikar Ahmed
Tech and QA:
David Imbrogno
Tech and QA:
Herak Sikdar
Tech and QA:
BJ Blaney
Tech and QA:
James Adamson
Tech and QA:
Jeff Vermeersch
Associate Creative Director:
Jon Ruby

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Project Type