Kohl's Invites You to 'Find Your Yes' in First-Person POV Spots
Campaign Features Vera Wang
Apr 07, 2014
Kohl's goes the emotional route with new brand campaign that introduces the company's new "brand expression" -- "Find Your Yes."
The campaign includes a 60-second commercial featuring designer Vera Wang that uses visuals of various ways of spelling out the letters "Y," "E," and "S."
However, it is the 30-second spots that are more compelling, each of which is shot using first-person, point-of-view footage. One is about a kid diving off the high board at the local swimming pool for the first time, while the other, "Training Wheels," is about a little girl learning to ride her bike.