The Boy Who Cried Wolf Grew Up to Be A New Zealand Beer Fan
Colenso BBDO's Export Gold Spot Shows a Guy Going to Great Lengths to Save a Well
Published On
Oct 09, 2013
Editor's Pick
Ah, finally, the hero we all need -- and deserve. The protagonist of Colenso BBDO's hilarious spot for New Zealand beer Export Gold is a true-blue fire-fighting town savior, who, thanks to an eerily good connection with his trusty dog, figured out that there was a fire at the "Old Well," and sped off to go and put it out -- never mind the fact that he was in the middle of his chores. Except, there certainly seem to be a lot of fires at that well. We just wonder if his fate will go the way of the boy who cried "Wolf!" over, and over again.
The spot also features a weirdly catchy jingle and was directed by Finch's Nick Ball.
Credits
- Date
- Oct 09, 2013
- Agency :
- COLENSO BBDO
- Brand :
- Export Gold
- Client :
- Export Gold
- Chairperson :
- Nick Worthington
- Creative Director :
- Levi Slavin
- Creative Team :
- Simon Vicars
- Creative Team :
- Brett Colliver
- Head of Planning :
- Andy McLeish
- Production Company :
- Finch
- Director :
- Nick Ball
- Production Company Producer :
- Nikki Walker
- Production Company Producer :
- Sarah Cook
- Sound Director :
- Jonathan Dreyfus
- Sound Director :
- Shane Taupiri
- DB Breweries :
- Maud Meijboom-van Wel
- DB Breweries :
- Jarrod Bear
- DB Breweries :
- Julia Imlah
- DB Breweries :
- Tony Wheeler
- Music Company :
- Quickstrings
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
Tags