The Boy Who Cried Wolf Grew Up to Be A New Zealand Beer Fan

Colenso BBDO's Export Gold Spot Shows a Guy Going to Great Lengths to Save a Well

Published On
Oct 09, 2013

Editor's Pick

Ah, finally, the hero we all need -- and deserve. The protagonist of Colenso BBDO's hilarious spot for New Zealand beer Export Gold is a true-blue fire-fighting town savior, who, thanks to an eerily good connection with his trusty dog, figured out that there was a fire at the "Old Well," and sped off to go and put it out -- never mind the fact that he was in the middle of his chores. Except, there certainly seem to be a lot of fires at that well. We just wonder if his fate will go the way of the boy who cried "Wolf!" over, and over again.

The spot also features a weirdly catchy jingle and was directed by Finch's Nick Ball.


Oct 09, 2013
Agency :
Brand :
Export Gold
Client :
Export Gold
Chairperson :
Nick Worthington
Creative Director :
Levi Slavin
Creative Team :
Simon Vicars
Creative Team :
Brett Colliver
Head of Planning :
Andy McLeish
Production Company :
Director :
Nick Ball
Production Company Producer :
Nikki Walker
Production Company Producer :
Sarah Cook
Sound Director :
Jonathan Dreyfus
Sound Director :
Shane Taupiri
DB Breweries :
Maud Meijboom-van Wel
DB Breweries :
Jarrod Bear
DB Breweries :
Julia Imlah
DB Breweries :
Tony Wheeler
Music Company :

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Project Type