Strongbow Just Fired Patrick Stewart
Hard Cider Brand Continues Not to Use a Famous Actor
Published On
Jun 21, 2015
Editor's Pick
Strongbow just hired and fired Sir Patrick Stewart in a matter of months.
In the hard cider brand's previous ad through Droga5, the Star Trek and X-Men actor appeared, but only just -- he was eclipsed by an award won by the brand. In this follow up, he doesn't even get the word "Strongbow" out of his mouth before he's unceremoniously fired.
The message of these tongue-in-cheek spots is this -- all you need to drink Strongbow is ice, so you don't need a celebrity to promote it. However, the use of the actor is so great that we can't wait to see if he will survive to see another day.
Credits
- Date
- Jun 22, 2015
- Brand:
- Strongbow
- Client:
- Strongbow
- Agency:
- Droga5-New York
- Chairperson:
- David Droga
- Chief Creative Officer:
- Ted Royer
- Creative Director:
- Rick Dodds
- Creative Director:
- Steve Howell
- Copywriter:
- Matt McCarron
- Art Director:
- Conor Hagan
- Chief Creative Officer:
- Sally-Ann Dale
- Broadcast Producer:
- Bill Berg
- Broadcast Producer:
- Rob Marmor
- Global Chief Strategy Officer:
- Jonny Bauer
- Director, Strategy:
- Dan Neumann
- Communications Strategist:
- Kevin Wang
- Group Account Director:
- Dan Gonda
- Account Director:
- Nadia Malik
- Account Manager:
- Ashton Altas
- Senior Brand Director:
- Charles Van Es
- Brand Director:
- Alejandra de Obeso
- Brand Manager:
- Eric Markus
- Director:
- Ruben Fleischer
- Director, Photography:
- Dion Beebe
- Executive Producer:
- Jasper Thomlinson
- Executive Producer:
- Luke Ricci
- Producer:
- Luke Thomlinson
- Editor:
- Ben Jordan
- Assistant Editor:
- Adam Witten
- Executive Producer:
- Erica Thompson
- Senior Producer:
- Sari Resnick
- Post Production Company:
- The Mill
- Executive Producer:
- Melanie Wickham
- Producer:
- Giselle Bailey
- Colorist:
- Mikey Rossiter
- 2D Lead Artist:
- Gavin Wellsman
- Sound Director:
- Big Foote Music & Sound Design
- Mixer:
- Matt Hauser
- CG Producer:
- Ajit Menon
- CG Producer:
- Christine Kim
- Production Company:
- Schrom
- Director:
- Michael Schrom
- Director, Photography:
- Michael Schrom
- Executive Producer:
- Carl Sturges
- Production Supervisor:
- Andrew Greenberg
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