Doritos and Max : Firefingers and Icefist

KABLAMMO!

Published On
Sep 30, 2011

Editor's Pick

Doritos Fire burns your throat, but Pepsi Max Citrus Breeze cools you down. To bring this snack collaboration to life, AMV BBDO has created the evil fighting superpower duo of "Icefist" and "Firefingers" -- roommates that recently discovered their hot and cool powers. The video shows how they got their start, and a website lets users read an online comic book tracking their adventures. The crime fighting duo are also social media savvy. Follow _@icefist and @_firefingers on Twitter to hear what they're upto and share your own stories.

Credits

Date
Sep 30, 2011
Brand:
Doritos and Max
Client:
Doritos and Max
Agency:
AMV BBDO

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Project Type