The Fireflies West are off again today on their annual charity ride, featuring more than 50 agency, production and postproduction pros in a tour along the West Coast to benefit the City of Hope. Feed the Walrus and Finger Music also return with version 2 of the Fireflies App, which allows you to track the riders' progress and join them, in spirit, digitally.
The updated version, which is free to download, features a more sophisticated platform with enhanced social functionality, featuring an Instagram-like function with real time photos uploaded for visual updates of riders' progress. It also features more precise tracking, mile count and an accurate mapping system. Better implementation of social networking includes rider profiles and a live newsfeed, including posts from patients of the hospital and well-wishers. Good luck to this year's Fireflies!