The adventurous tire brand shows us why we need to escape our routines.
Jul 30, 2019
Who would have thought a tire manufacturer could convince people to live a deeper life? The teams at Levelwing and GS&F sure did. They knew building a concept that is designed to activate adventurous souls who live online, but thrive on being offline, was paramount to connecting the brand’s voice to consumers.
Through authentic copy, timely posts and an array of video content, Levelwing crafted a calling card for the over-100-year-old brand promoting interactive (and engaging) digital conversation. As they put it: ‘Life needs exploration. We want you to get out there and find what moves you…”
Many million views and engagements later, the #FindYourDestination campaign is still marching ahead into untapped wildernesses both in the literal sense, and the figurative digital front.