Ads for dating apps and services are notoriously cheesy, but Zoosk takes a different -- and effective -- approach with this charming campaign. Rather than going heavy on the romance, this campaign is all about "falling in like." We watch the journey of a couple's relationship, with the less glossy bits -- flossing, waxing legs, burning the dinner -- included. With its jazzy soundtrack and goofy-cute acting, it even reminds us a little of "When Harry Met Sally." The ad, by San Fracisco agency Muhtayzik Hoffer, will run on TV and in cinemas in a 30-second version of the minute-long online film seen here.