Forget Love. How About Just Falling in Like?

Online Dating Service/App Zoosk Does Romance Differently

Published On
Nov 06, 2014

Editor's Pick

Ads for dating apps and services are notoriously cheesy, but Zoosk takes a different -- and effective -- approach with this charming campaign. Rather than going heavy on the romance, this campaign is all about "falling in like." We watch the journey of a couple's relationship, with the less glossy bits -- flossing, waxing legs, burning the dinner -- included. With its jazzy soundtrack and goofy-cute acting, it even reminds us a little of "When Harry Met Sally." The ad, by San Fracisco agency Muhtayzik Hoffer, will run on TV and in cinemas in a 30-second version of the minute-long online film seen here.

Credits

Date
Nov 06, 2014
Executive Creative Director :
John Matejczyk
Head of Production :
Michelle Spear
Brand :
Zoosk
Client :
Zoosk
Talent :
Tonic Films
Love Couple :
Belen Chavanne
Love Couple :
Michael Ramm
Like Couple :
Astrid Ramirez
Like Couple :
Miguel Pisani
Agency :
M/H VCCP
Producer :
Kelli Bratvold
Associate Creative Director, Art Director :
Tony Zimney
Associate Creative Director, Copywriter :
Josh Bogdan
Director, Strategy :
Matt Hofherr
Account Supervisor :
Courtney Lovell
Account Manager :
Kashmir Hyder
Production Company :
Caviar
Director :
Hugo Stenson
Director, Photography :
Crille Forsberg
Executive Producer :
Kim Dellara
Executive Producer :
Susan Neill
Line Producer :
Rebecca Rose Perkins
Line Producer :
Rocio Barajas
Editorial :
Cut + Run
Editor :
Pete Koob
Assistant Editor :
Lori Arden
Executive Producer :
Deanne Mehling
Producer :
Aaron Patterson
End Card Graphics :
Tom Yaniv
Finishing :
Spy Post
Colorist :
Chris Martin
Visual Effects :
Jesse Boots
Executive Producer :
Lori Joseph
Music :
Human
Composer :
Matthew O'Malley
Composer :
Gareth Williams
Final Mix :
One Union
Audio Engineer :
Eben Carr
Voiceover Talent :
Emily Mee
Executive Producer :
Michael Sagol
Executive Producer :
Jasper Thomlinson
Head of Production :
Kelly Bowen

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