Forget Love. How About Just Falling in Like?

Online Dating Service/App Zoosk Does Romance Differently

Published On
Nov 06, 2014

Editor's Pick

Ads for dating apps and services are notoriously cheesy, but Zoosk takes a different -- and effective -- approach with this charming campaign. Rather than going heavy on the romance, this campaign is all about "falling in like." We watch the journey of a couple's relationship, with the less glossy bits -- flossing, waxing legs, burning the dinner -- included. With its jazzy soundtrack and goofy-cute acting, it even reminds us a little of "When Harry Met Sally." The ad, by San Fracisco agency Muhtayzik Hoffer, will run on TV and in cinemas in a 30-second version of the minute-long online film seen here.

Credits

Date
Nov 06, 2014
Executive Creative Director:
John Matejczyk
Head of Production:
Michelle Spear
Brand:
Zoosk
Client:
Zoosk
Talent:
Tonic Films
Love Couple:
Belen Chavanne
Love Couple:
Michael Ramm
Like Couple:
Astrid Ramirez
Like Couple:
Miguel Pisani
Agency:
Muhtayzik Hoffer
Producer:
Kelli Bratvold
Associate Creative Director, Art Director:
Tony Zimney
Associate Creative Director, Copywriter:
Josh Bogdan
Director, Strategy:
Matt Hofherr
Account Supervisor:
Courtney Lovell
Account Manager:
Kashmir Hyder
Production Company:
Caviar
Director:
Hugo Stenson
Director, Photography:
Crille Forsberg
Executive Producer:
Kim Dellara
Executive Producer:
Susan Neill
Line Producer:
Rebecca Rose Perkins
Line Producer:
Rocio Barajas
Editorial:
Cut + Run
Editor:
Pete Koob
Assistant Editor:
Lori Arden
Executive Producer:
Deanne Mehling
Producer:
Aaron Patterson
End Card Graphics:
Tom Yaniv
Finishing:
Spy Post
Colorist:
Chris Martin
Visual Effects:
Jesse Boots
Executive Producer:
Lori Joseph
Music:
Human
Composer:
Matthew O'Malley
Composer:
Gareth Williams
Final Mix:
One Union
Audio Engineer:
Eben Carr
Voiceover Talent:
Emily Mee
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Head of Production:
Kelly Bowen

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