First Command's first campaign
Published On
Feb 24, 2020
Description
To expand the profile of First Command, we reached military members and their families with a campaign that connects financial planning to the reasons they serve: their families, careers and integrity.
Through storytelling grounded in the authentic experiences of those who serve, we challenged our military audience to take care of what they put first.
Credits
- Date
- Feb 24, 2020
- Agency :
- Critical Mass
- Creative Director :
- Andrew Zoller
- Strategy Director :
- Russ Rickey
- Senior Account Manager :
- Krysten Schmid
- Producer :
- Lauren McDole
- Art Director :
- Cam Benedict
- VP/ Head of Production :
- Alissa Hansen
- Senior Producer :
- Amanda Duke
- Director of Photography :
- Tom Kucy
- Photographer :
- Colin Way
- Director :
- Ryan Bowman
- Composer :
- Kirill Telichev
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Industry
Project Type