Adopted Dogs Help Ex-Cons Adjust to Freedom in Moving Pedigree Film
Spot Charts How They Transition Back Into Society
May 07, 2015
This uplifting film from Pedigree and Almap BBDO follows the story of two prisoners who are released from jail. Each adopts a dog and the pets helps them to transition back into normal life and society, which, as they explain, isn't easy when family and friends are no longer there.
Drawing parallels between the prisoners' newly found freedom and the dogs' first days out with their new owners, the ad is touchingly directed by Hungry Man's Ricardo Mehedff.