In this Father's Day ad for Dove Men+Care, the brand tugs at our heartstrings with real-life footage of men finding out they're going to be fathers. Havas Helia (the digital and data arm of Havas) compiled the spot using existing Youtube footage from the lives of 13 real dads. They include a wife who had set up a hidden camera to capture the moment her husband realized as she had handed him a Penn State baby hat, bought in the school they first met, to signify their happy news. Another wife presents her husband with a poppy seed signifying the size of their unborn child.
The social campaign is running on Dove's Youtube channel where men are being asked to share their tips for fatherhood using the hashtag #realstrength. The brand says the camapign is "reflective of the increase in dad-driven content online today" and is baesd around research that showed that 82% of men globally believe that having a child changes the way they think about what it means to be a man.
The ad follows last year's Father's Day spot for Dove Men+Care, in which it celebrated "Real Dad Moments" and also was based on a survey about fatherhood.