Blindness Charity Targets the Sighted With First Facebook Post in Braille
Peru's UNCP Worked With McCann Lima
Published On
Jun 16, 2015
Editor's Pick
In Peru, blindness organization UNCP (Union Nacional de Ciegos del Peru) created what it's claming is the first Facebook post in Braille. The campaign was aimed at non-blind people, and agency McCann Lima created the post based on real Braille dots using Facebook's tagging system. When you move the mouse over the dots, the translation reads: "We don't want you to read like us, we just want your attention".
The work has just won two Facebook Awards in the Peruvian market, a Bronze in the Social Technology category and a Bronze in the Facebook for Good category.
Credits
- Date
- Jun 16, 2015
- Brand :
- UNCP
- Client :
- UNCP
- Agency :
- McCann - Lima
- Chief Creative Director :
- Nicols Roman
- Chief Creative Director :
- Mauricio Fernndez-Maldonado
- Copywriter :
- Frank Mart
- Art Director :
- Christian Silva
- Integration Digital Director :
- Miguel Bulnes
- Social Media Executive :
- Jhonatan de la Cruz
- Social Media Executive :
- Mnica Campos
- Case Video :
- 7 Samurai, Animal FX
- Audio Producer :
- Sonica
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Project Type