First United : Sculptures

Published On
Jan 11, 2011

Editor's Pick

DDB Canada placed faceless sculptures of homeless people on the streets of Vancouver in efforts to promote the First United mission and to convey the positive outcomes of the organization's work.

The sculptures, which were akin to husks of homeless people, were accompanied by signs reading "Help get someone off the streets - First United" and slips of paper directing passers-by to the Facebook profiles of the subjects - homeless people who had managed to get off the streets.

Credits

Date
Jan 11, 2011
Brand:
First United
Client:
First United
Agency:
DDB-Canada
Creative Director:
Cosmo Campbell
Creative Director:
Dean Lee
Art Director:
Colin Hart
Copywriter:
Kevin Rathgeber
Copywriter:
James Chutter
Copywriter:
Cameron Reed
Sculptor:
Aaron Jordan
Original Artist:
Mark Jenkins
Videographer:
Billy Wong
Videographer:
Daniella Sorrentino

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Project Type