Make Up For Ever : The First Unretouched Make Up Ad

Photoshop free - but does it work?

Published On
Mar 14, 2011

Editor's Pick

"You're looking at the first unretouched makeup ad", reads this ad for Makeup For Ever's HD High Definition foundation.

It's certainly eye-catching enough to make you look closely at the model - and her admittedly real-looking underarm skin - but is it real enough? Does it work? Are our standards so skewed that an ad with a an un-Photoshopped 17-year old genetically gifted model is cause for discussion?


Mar 15, 2011
Brand :
Make Up For Ever
Client :
Make Up For Ever

Need a credit fix? Contact the Creativity Editors

Project Type