Make Up For Ever : The First Unretouched Make Up Ad
Photoshop free - but does it work?
Mar 14, 2011
"You're looking at the first unretouched makeup ad", reads this ad for Makeup For Ever's HD High Definition foundation.
It's certainly eye-catching enough to make you look closely at the model - and her admittedly real-looking underarm skin - but is it real enough? Does it work? Are our standards so skewed that an ad with a an un-Photoshopped 17-year old genetically gifted model is cause for discussion?