Ikea 'Sponsors' First Wireless Bungee Jump -- With the Help of Magnets
Stunt by Ikea Belgium Suspends Our Disbelief
Jun 29, 2015
Would it really be possible to do a bungee jump without wires? In this spot from DDB Brussels, Ikea Belgium almost has us believing it could happen, with the help of magnets.
However, the cleverly-done three minute "mockumentary," in which we follow the story of a "wireless" bungee jumper who relies on magnetic force to prevent him from crashing to the ground, is actually an ad. Keep watching to find out what for.