Subaru :

Recreate your first car.

Published On
Feb 23, 2012

Editor's Pick

Subaru USA is asking consumers to share the story of their first car at The site, launched to promote the 2012 Subaru Impreza, features an animation generator that allows users to recreate their first car (even down to its dents and dings), and tell its story, turning the tale into an animated video, which they can also set to music of their choice and narrate with their own voice. The video can then be shared by social media.


Feb 24, 2012
Brand :
Client :
Agency :
Carmichael Lynch
Chief Creative Officer :
Dave Damman
Executive Creative Director :
Randy Hughes
Associate Creative Director :
Conn Newton
Senior Digital Designer :
Andy Lund
Junior Writer :
Tim Bildsten
Director, Integrated Production :
Joe Grundhoefer
Senior Content Producer :
Freddie Richards
Interactive Producer :
Aneela Idnani
Interactive Production :
Business Affairs Director :
Vicki Oachs
Senior Project Manager :
Lisa Brody
Online Editorial/Mastering :
Drive Thru
Audio Post :
Music :
Black Iris
Animation Generator/Illustration/Art Direction :
Production Partner Management :
Creative Director :
Ben Steward
Interactive Senior Producer :
Petra Boden
Director, Interactive Production :
Peter Albrycht

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Project Type