Subaru USA is asking consumers to share the story of their first car at Firstcarstory.com. The site, launched to promote the 2012 Subaru Impreza, features an animation generator that allows users to recreate their first car (even down to its dents and dings), and tell its story, turning the tale into an animated video, which they can also set to music of their choice and narrate with their own voice. The video can then be shared by social media.