Subaru Surmounts Family Crises in Charming Campaign for the Legacy

Because Broken Remote Control Cars are a Serious Problem

Published On
Jul 24, 2014

Editor's Pick

Carmichael Lynch takes a totally charming approach to launching the new 2015 Subaru Legacy. A series of family-centered stories demonstrate the trying, yet wonderful moments, that can happen between parent and child when they're in a car. "Junior Driver" takes a fantastical turn to show what happens when a young boy switches places with dad, "The Fix" shows a father's genius solution to repairing his son's remote control car while the "Passengers" anthem spot showcases the relatable family "adventures" that happen on a day-to-day basis.


Jul 24, 2014
Brand :
Client :
Agency :
Carmichael Lynch
Chief Creative Officer :
Dave Damman
Executive Creative Director :
Randy Hughes
Writer :
William Bloomfield
Art Director :
Brad Harrison
Art Director :
Teela Shandess
Director, Integrated Production :
Joe Grundhoefer
Senior Executive Integrated Producer :
Brynn Hausmann
Producer :
Lisa Keljik
Business Manager :
Vicki Oachs
Account Services :
Krista Kelly
Account Services :
Kate Moret
Senior Project Manager :
Jane Williams-Petersen
Production Company :
O Positive
Director :
Jim Jenkins
Executive Producer :
Ralph Laucella
Producer :
Marc Grill
Head of Production :
Devon Clark
Director, Photography :
Chris Soos
Edit House :
Union Editorial
Editor :
Jim Haygood
Assistant Editor :
Dylan Firshein
Visual Effects House :
Drive Thru
Online Artist :
Derek Johnson
Telecine :
Company 3
Telecine :
Sean Coleman
Audio Mix :
Audio Mix :
Carl White
Sound Design :
Carl White
Sound Design :
Music :
You Say Party - "Glory"
Music :
Bach Goldberg Variation no. 25 arr. Dario Boente

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Project Type