Kevin Durant Has a Nightmare in Latest Gatorade Spot

TBWA/Chiat/Day taps into player's fear of coming in second

Published On
Mar 24, 2013

Editor's Pick

Competition is a circle of hell -- you keep trying to beat the person who is your biggest foe, while he tries to beat you back. TBWA/Chiat/Day and MJZ director Rupert Sanders capture that relentless drive in this energetic spot for Gatorade, starring Kevin Durant having a really bad nightmare and using that to begin a hardcore training session, aided by the energy drink brand. But as it turns out, his success is another player's worst nightmare.

Credits

Date
Mar 25, 2013
Brand :
Gatorade
Client :
Gatorade
Agency :
TBWA/Chiat/Day-Los Angeles
Chief Creative Officer :
John Norman
Global Creative Director :
Brent Anderson
Global Creative Director :
Jayanta Jenkins
Associate Creative Director/Writer :
Gustavo Sarkis
Associate Creative Director, Art Director :
Renato Fernandez
Associate Creative Director, Art Director :
Guto Araki
Executive Producer :
Sarah Patterson
Producer :
Katie Lambrecht
Producer Assistant :
Garrison Askew
Production Company :
MJZ
Director :
Rupert Sanders
President :
David Zander
Executive Producer :
Kate Leahy
Producer :
Laurie Boccaccio
Editorial :
Rock Paper Scissors
Executive Producer :
CL Weaver
Head of Production :
Angela Dorian
Editor :
Kirk Baxter
Post Effects :
The Moving Picture Company
Music :
Amber Music
Sound Studio :
Lime Studios
Sound Design :
Barking Owl

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Project Type