Kevin Durant Has a Nightmare in Latest Gatorade Spot
TBWA/Chiat/Day taps into player's fear of coming in second
Mar 24, 2013
Competition is a circle of hell -- you keep trying to beat the person who is your biggest foe, while he tries to beat you back. TBWA/Chiat/Day and MJZ director Rupert Sanders capture that relentless drive in this energetic spot for Gatorade, starring Kevin Durant having a really bad nightmare and using that to begin a hardcore training session, aided by the energy drink brand. But as it turns out, his success is another player's worst nightmare.