'Titanic' gets a hilarious twist in ad for Scandinavian ferry service

The Fjord Line gets humorous with agency Pol

Published On
May 11, 2021

Editor's Pick

Oslo-based  agency Pol has been grabbing our attention recently with its on-the-pulse creative work, which has included a response to Audi's Super Bowl ad starring Will Ferrell getting angry about Norway, starring "Game of Thrones" actor Kristoffer Hivju, as well as its Christmas ad for the Norwegian Post featuring a suspiciously Trump-like Santa.

Its latest comedic effort is a spot for Scandinavian Ferry service, Fjord Line, promoting its high speed catamaran service from Norway to Denmark. It takes the famous "King of the World" scene from "Titanic" (the one that every couple that goes on a boat wants to recreate) and gives it a twist. 

In the scene, the couple's faces are hilariously distorted by the wind speed. It messes up the romance, but effectively gets across the message that that is journey time is super-fast, at just two hours and 15 minutes.

Sigve Aspelund directed, via production company Tinagent. At a time when travel brands are making a comeback in the wake of the pandemic, it's certainly a memorable way to advertise the service. 

Credits

Date
May 11, 2021
Client :
Fjord Line
Agency :
POL
Art Director :
Thorbjørn Ruud
Copywriter :
Robert Radoli
Copywriter :
Petter Bryde
Designer :
Thomas Eklo Skaara
Account Executive :
Marius Eriksen
Project Manager :
Silje Linge
Client :
Richard Thinghaugen
Client :
Trine Lise Woldbæk
Production Company :
Tinagent
Director :
Sigve Aspelund
Producer :
Guy Haddeland

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