In Explosive Under Armour Film, Stephen Curry Changes the Game

Fireworks Accompany Every Shot in Under Armour Basketball Film Narrated by Jamie Foxx

Published On
Oct 21, 2015

Editor's Pick

Droga5 New York's explosive new film for Under Armour celebrates basketball sensation Stephen Curry, demonstrating how his lightning-fast shot has changed the game forever.

Narrated by actor Jamie Foxx, the 60-second spot is set on a darkened basketball court, lit only by Curry and his famous 0.4 second shot -- the quickest ever measured -- which is accompanied by fireworks every time he plays it. Foxx muses, "Change takes time. In the universe it takes eons. In this game it only takes a second. Or less."

Curry won the NBA's most valuable player award last season and led his team, the Golden State Warriors, to win its first NBA championship since 1975.The spot, directed by Henry-Alex Rubin through Smuggler, features Under Armour's "Iron Sharpens Iron" Curry Two shoe, and is timed to coincide with the start of the new basketball season next week.

Droga5 has also created a series of gifs, each demonstrating a different explosive moment from the film.Curry also featured in the agency's "Rule Yourself" spot for Under Armour this summer, which illustrates that athletes are, quite literally, the sum of all their hard hours of training.


Oct 21, 2015
Brand :
Under Armour
Client :
Under Armour
Agency :
Droga5-New York
Chairperson :
David Droga
Chief Creative Officer :
Ted Royer
Group Creative Director :
Tim Gordon
Senior Copywriter :
Ryan Raab
Senior Art Director :
Dan Kenneally
Copywriter :
Craig Gerringer
Art Director :
Conner Tobiason
Chief Creative Officer :
SallyAnn Dale
Head of Broadcast Production :
Ben Davies
Broadcast Producer :
Rebecca Wilmer
Integrated Production Business Manager :
Librado Sanchez
Global Chief Strategy Officer :
Jonny Bauer
Head of Strategy :
Chet Gulland
Group Director, Strategy :
Harry Roman
Junior Strategist :
Isaiah Brown
Senior Communications Strategist :
Hillary Heath
Group Account Director :
Julian Cheevers
Account Director :
Brian DEntremont
Account Manager :
Josh Freeland
Associate Account Manager :
Scott Bubis
Senior Project Manager :
Courtney Kosup
Project Manager :
Monique Lavie
Chief Executive Offier and Founder :
Kevin Plank
Executive Vice President, Global Marketing :
Adam Peake
Senior Vice President, Global Brand Strategy :
Rick Anguilla
Senior Vice President, Global Brand Creative :
Steve Battista
Senior Vice President, Brand Marketing :
Adrienne Lofton
Senior Vice President, Business Development and Entertainment :
Todd Montesano
Vice President, Global Brand and Sports Marketing :
Peter Murray
Vice President, Creative and Design :
Brian Boring
Senior Director, Strategic Partnerships and Entertainment :
Dre Wright
Creative Director, Story Development :
Jed Jecelin
Brand Basketball Director :
Tai Foster
Director, Sports Marketing :
Kris Stone
Brand Marketing Director, Campaign Integration :
Teresa Oles
Director, Creative Operations :
Eric Clemmer
Production Company :
Director :
Henry-Alex Rubin
Director, Photography :
David Devlin
Partner :
Patrick Milling Smith
Partner :
Brian Carmody
Executive Producer :
Lisa Tauscher
Executive Producer :
Drew Santarsiero
Head of Production :
Andrew Coln
Producer :
Alex Waite
Editorial :
Stitch Editorial
Editor :
Leo Scott
Assistant Editor :
Weston Cadwell
Executive Producer :
Mila Davis
Telecine :
The Mill
Colorist :
Fergus McCall
Post Production :
Senior Producer :
Christa Cox
Senior Producer :
Nicholas Dziekonski
Visual Effects Supervisor/Lead Flame Artist :
Martin Lazaro
Compositor :
Leslie Chung
Compositor :
Hieu Phan
Music :
Venn Arts
Music Supervisor :
Jonathan Hecht
Track :
Giants by Tamer, Pusher Music
Sound Director :
Duotone Audio Post
Executive Producer :
Greg Tiefenbrun
Mixer/Sound Designer :
Andy Green

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