In Explosive Under Armour Film, Stephen Curry Changes the Game
Fireworks Accompany Every Shot in Under Armour Basketball Film Narrated by Jamie Foxx
Editor's Pick
Droga5 New York's explosive new film for Under Armour celebrates basketball sensation Stephen Curry, demonstrating how his lightning-fast shot has changed the game forever.
Narrated by actor Jamie Foxx, the 60-second spot is set on a darkened basketball court, lit only by Curry and his famous 0.4 second shot -- the quickest ever measured -- which is accompanied by fireworks every time he plays it. Foxx muses, "Change takes time. In the universe it takes eons. In this game it only takes a second. Or less."
Curry won the NBA's most valuable player award last season and led his team, the Golden State Warriors, to win its first NBA championship since 1975.The spot, directed by Henry-Alex Rubin through Smuggler, features Under Armour's "Iron Sharpens Iron" Curry Two shoe, and is timed to coincide with the start of the new basketball season next week.
Droga5 has also created a series of gifs, each demonstrating a different explosive moment from the film.Curry also featured in the agency's "Rule Yourself" spot for Under Armour this summer, which illustrates that athletes are, quite literally, the sum of all their hard hours of training.
Credits
- Date
- Oct 21, 2015
- Brand :
- Under Armour
- Client :
- Under Armour
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Group Creative Director :
- Tim Gordon
- Senior Copywriter :
- Ryan Raab
- Senior Art Director :
- Dan Kenneally
- Copywriter :
- Craig Gerringer
- Art Director :
- Conner Tobiason
- Chief Creative Officer :
- SallyAnn Dale
- Head of Broadcast Production :
- Ben Davies
- Broadcast Producer :
- Rebecca Wilmer
- Integrated Production Business Manager :
- Librado Sanchez
- Global Chief Strategy Officer :
- Jonny Bauer
- Head of Strategy :
- Chet Gulland
- Group Director, Strategy :
- Harry Roman
- Junior Strategist :
- Isaiah Brown
- Senior Communications Strategist :
- Hillary Heath
- Group Account Director :
- Julian Cheevers
- Account Director :
- Brian DEntremont
- Account Manager :
- Josh Freeland
- Associate Account Manager :
- Scott Bubis
- Senior Project Manager :
- Courtney Kosup
- Project Manager :
- Monique Lavie
- Chief Executive Offier and Founder :
- Kevin Plank
- Executive Vice President, Global Marketing :
- Adam Peake
- Senior Vice President, Global Brand Strategy :
- Rick Anguilla
- Senior Vice President, Global Brand Creative :
- Steve Battista
- Senior Vice President, Brand Marketing :
- Adrienne Lofton
- Senior Vice President, Business Development and Entertainment :
- Todd Montesano
- Vice President, Global Brand and Sports Marketing :
- Peter Murray
- Vice President, Creative and Design :
- Brian Boring
- Senior Director, Strategic Partnerships and Entertainment :
- Dre Wright
- Creative Director, Story Development :
- Jed Jecelin
- Brand Basketball Director :
- Tai Foster
- Director, Sports Marketing :
- Kris Stone
- Brand Marketing Director, Campaign Integration :
- Teresa Oles
- Director, Creative Operations :
- Eric Clemmer
- Production Company :
- SMUGGLER
- Director :
- Henry-Alex Rubin
- Director, Photography :
- David Devlin
- Partner :
- Patrick Milling Smith
- Partner :
- Brian Carmody
- Executive Producer :
- Lisa Tauscher
- Executive Producer :
- Drew Santarsiero
- Head of Production :
- Andrew Coln
- Producer :
- Alex Waite
- Editorial :
- Stitch Editorial
- Editor :
- Leo Scott
- Assistant Editor :
- Weston Cadwell
- Executive Producer :
- Mila Davis
- Telecine :
- The Mill
- Colorist :
- Fergus McCall
- Post Production :
- Framestore
- Senior Producer :
- Christa Cox
- Senior Producer :
- Nicholas Dziekonski
- Visual Effects Supervisor/Lead Flame Artist :
- Martin Lazaro
- Compositor :
- Leslie Chung
- Compositor :
- Hieu Phan
- Music :
- Venn Arts
- Music Supervisor :
- Jonathan Hecht
- Track :
- Giants by Tamer, Pusher Music
- Sound Director :
- Duotone Audio Post
- Executive Producer :
- Greg Tiefenbrun
- Mixer/Sound Designer :
- Andy Green
Need a credit fix? Contact the Creativity Editors
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