Droga5 New York's explosive new film for Under Armour celebrates basketball sensation Stephen Curry, demonstrating how his lightning-fast shot has changed the game forever.
Narrated by actor Jamie Foxx, the 60-second spot is set on a darkened basketball court, lit only by Curry and his famous 0.4 second shot -- the quickest ever measured -- which is accompanied by fireworks every time he plays it. Foxx muses, "Change takes time. In the universe it takes eons. In this game it only takes a second. Or less."
Curry won the NBA's most valuable player award last season and led his team, the Golden State Warriors, to win its first NBA championship since 1975.The spot, directed by Henry-Alex Rubin through Smuggler, features Under Armour's "Iron Sharpens Iron" Curry Two shoe, and is timed to coincide with the start of the new basketball season next week.
Droga5 has also created a series of gifs, each demonstrating a different explosive moment from the film.Curry also featured in the agency's "Rule Yourself" spot for Under Armour this summer, which illustrates that athletes are, quite literally, the sum of all their hard hours of training.