Gatorade G2 : Float

The G.O.A.T.'s words come to life.

Published On

Mar 11, 2010

Editor's Pick

Muhammad Ali's famous quote comes to life in this new spot for Gatorade's G2, directed by Smuggler's Adam Berg.

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Credits

Date: Mar 12, 2010

Client :: Gatorade

Brand :: Gatorade G2

Agency :: TBWA/Chiat/Day-Los Angeles

Global Director, Media Arts :: Lee Clow

Chief Creative Officer :: Rob Schwartz

Group Creative Director :: Jimmy Smith

Creative Director :: Jayanta Jenkins

Creative Director :: Donna LaMar

Copywriter :: Donna LaMar

Copywriter :: Steve Howard

Art Director :: Jayanta Jenkins

Executive Producer :: Sarah Patterson

Producer Assistant :: Sofia Akinyele

Producer Assistant :: Danielle Tarris

Business Affairs Director :: Linda Daubson

Business Affairs Manager :: Abilino Guillermo

Art Producer :: Dogan Dattilo

Production Company :: Smuggler

Director :: Adam Berg

Executive Producer :: Patrick Milling Smith

Partner :: Patrick Milling Smith

Executive Producer :: Brian Carmody

Partner :: Brian Carmody

Executive Producer :: Lisa Rich

Executive Producer :: Allison Kunzman

Head of Production :: Laura Thoel

Producer :: Emma Wilcockson

Editorial :: The Whitehouse Post

Post Producer :: Justin Kumpata

Editor :: Paul Hardcastle

Post Production :: The Mill/Los Angeles

Managing Director :: Ben Hampshire

Producer :: Enca Kaul

Lead Flame Artist :: Giles Cheetham

Sound Design :: Lime Studios

Sound Design :: Rohan Young

Telecine :: Mark Gethin-MPC

Need a credit fix? Contact the Creativity Editors

Project Type