FLOW : Close the Tap

Tweet to turn it off.

Published On
Mar 22, 2012

Editor's Pick

For World Water Day, South African water conservation NGO, FLOW (For the Love of Water) is urging Twitter users to close a virtual running tap by tweeting their water-saving messages. The website developed for the campaign, by agency Native, live streams a running tap from Cape Town, a symbol for daily water wastage. The tap will close when it receives enough water saving tweets (10,000) carrying the #CloseTheTap hashtag.

Credits

Date
Mar 22, 2012
Brand:
FLOW
Client:
FLOW
Agency:
Native
Creative Director:
Adam Whitehouse
Strategy and Concept:
Mari Basson
Strategy and Concept:
Ashton Hayes
Strategy and Concept:
Keenan Mulvaney
Development:
Jethro Flanagan
Development:
Jamie Golden
Development:
James Conrad
Design:
Nelleke van der Maas
Design:
Nic Rix
Copy:
Keenan Mulvaney
UX:
Peter Hidden
Media:
Ronen Cohen
Community and PR:
Aneshree Naidoo
Community and PR:
Arne Dunckers
Community and PR:
Savannah Walley
Project Management:
Isobel Ringrose

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Project Type