Logic Decrees Pop Secret Is Better Than Flowers and Sunsets in These Funny Spots

An Intellectual Discussion Around Popcorn from Barton F. Graf

Published On
Sep 28, 2017

Editor's Pick

Snyders-Lance brand Pop Secret makes popcorn the subject of serious intellectual debate in its latest campaign, a series of hilarious spots by Barton F. Graf.

The ads see a discussion panel made up of an eclectic bunch (including a little girl, an elderly academic type, a luxuriously-dressed intellectual and a super-serious woman) debate whether Pop Secret is better than flowers (seen here), birthdays or sunsets. They take things to their (il)logical conclusions -- like, birthdays have pointy hats, and these can poke you in the eye, so therefore, Pop Secret is better. There's even a delightfully weird dude with a scoreboard to confirm it.

The ad were directed by Matthew Swanson of Epoch and are running online and on TV in 15-second versions.

Credits

Date
Sep 28, 2017
Brand:
Pop Secret
Client:
Pop Secret
Agency:
Barton F. Graf-New York
Vice President, Marketing:
Jennifer Bauer
Brand Manager:
Syreeta Norwood
Assistant Brand Manager:
Amy Lester
Marketing:
Dick Helstein
Chief Creative Officer:
Gerry Graf
Chief Strategy Officer:
Laura Janness
Creative Director:
Matt Moore
Creative Director:
Jonathan Vingiano
Copywriter:
Brad Phifer
Art Director:
April Lauderdale
Head of Integrated Production:
Josh Morse
Producer:
Cameron Farrell
Account Director:
Kate Callander
Account Supervisor:
Marla McCormick Domergue
Director, Strategy:
Amanda Perring
Head of Business Affairs:
Jennifer Pannent
Project Manager:
Andra Gould
Production Company:
Epoch Films
Director:
Matthew Swanson
Executive Producer:
Megan Murphreee
Producer:
Patrick Harris
Director, Photography:
Bobby Shore
Production Designer:
Michael Walker
Edit:
MackCut
Editor:
Ryan Steele
Assistant Editor:
Zachary Antell
Executive Producer:
Gina Pagano
Producer:
Sabina-Elease Utley
Telecine:
CO3
Colorist:
Tim Masik
Finishing:
Method
Executive Producer:
Angela Lupo
Visual Effects Supervisor:
Gong Myung Lee
Producer:
Anna Kravtsov
Flame Lead Compositor:
Kevin Quinlan

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Project Type