Logic Decrees Pop Secret Is Better Than Flowers and Sunsets in These Funny Spots
An Intellectual Discussion Around Popcorn from Barton F. Graf
Editor's Pick
Snyders-Lance brand Pop Secret makes popcorn the subject of serious intellectual debate in its latest campaign, a series of hilarious spots by Barton F. Graf.
The ads see a discussion panel made up of an eclectic bunch (including a little girl, an elderly academic type, a luxuriously-dressed intellectual and a super-serious woman) debate whether Pop Secret is better than flowers (seen here), birthdays or sunsets. They take things to their (il)logical conclusions -- like, birthdays have pointy hats, and these can poke you in the eye, so therefore, Pop Secret is better. There's even a delightfully weird dude with a scoreboard to confirm it.
The ad were directed by Matthew Swanson of Epoch and are running online and on TV in 15-second versions.
Credits
- Date
- Sep 28, 2017
- Brand :
- Pop Secret
- Client :
- Pop Secret
- Agency :
- Barton F. Graf-New York
- Vice President, Marketing :
- Jennifer Bauer
- Brand Manager :
- Syreeta Norwood
- Assistant Brand Manager :
- Amy Lester
- Marketing :
- Dick Helstein
- Chief Creative Officer :
- Gerry Graf
- Chief Strategy Officer :
- Laura Janness
- Creative Director :
- Matt Moore
- Creative Director :
- Jonathan Vingiano
- Copywriter :
- Brad Phifer
- Art Director :
- April Lauderdale
- Head of Integrated Production :
- Josh Morse
- Producer :
- Cameron Farrell
- Account Director :
- Kate Callander
- Account Supervisor :
- Marla McCormick Domergue
- Director, Strategy :
- Amanda Perring
- Head of Business Affairs :
- Jennifer Pannent
- Project Manager :
- Andra Gould
- Production Company :
- Epoch Films
- Director :
- Matthew Swanson
- Executive Producer :
- Megan Murphreee
- Producer :
- Patrick Harris
- Director, Photography :
- Bobby Shore
- Production Designer :
- Michael Walker
- Edit :
- MackCut
- Editor :
- Ryan Steele
- Assistant Editor :
- Zachary Antell
- Executive Producer :
- Gina Pagano
- Producer :
- Sabina-Elease Utley
- Telecine :
- CO3
- Colorist :
- Tim Masik
- Finishing :
- Method
- Executive Producer :
- Angela Lupo
- Visual Effects Supervisor :
- Gong Myung Lee
- Producer :
- Anna Kravtsov
- Flame Lead Compositor :
- Kevin Quinlan
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