Think Beyond

Messaging empowers employees to challenge internal norms.

Published On
Jun 29, 2018

Description

Transforming a business from traditional manufacturing to an enterprise focused on services and technologies is a big step �" both internally and with customers. The "Think Beyond" messaging empowers employees to challenge internal norms, providing an environment where developing new technologies, IoT solutions and customer-friendly service offerings is encouraged and expected. The campaign also challenges customers to consider new ways to operate, monitor and control their plant equipment �" from reactive to predictive; from uptime to lifetime; from products to performance. Traditional business approaches are being washed away by the IoT and services current. "Think Beyond" gives Flowserve the platform to catch the wave.

Credits

Date
Jun 29, 2018
Agency:
TriComB2B
Brand:
Flowserve Corporation
Chief Creative Officer:
Mike Bell
Associate Creative Director:
Jonah Otchy
Copywriter:
Bill Weinstein
Copywriter:
Trace Conger
Director, Strategic Accounts:
Scott Rogers
Account Manager:
Melissa Lorenz
Photographer:
David Leale

Need a credit fix? Contact the Creativity Editors

Project Type