Transforming a business from traditional manufacturing to an enterprise focused on services and technologies is a big step ï¿½" both internally and with customers. The "Think Beyond" messaging empowers employees to challenge internal norms, providing an environment where developing new technologies, IoT solutions and customer-friendly service offerings is encouraged and expected. The campaign also challenges customers to consider new ways to operate, monitor and control their plant equipment ï¿½" from reactive to predictive; from uptime to lifetime; from products to performance. Traditional business approaches are being washed away by the IoT and services current. "Think Beyond" gives Flowserve the platform to catch the wave.