'Flying It Forward': JetBlue Is Turning an Airline Ticket Into a Chain Letter of Human Goodness

Humanitarian Initiative Awards Flights to Deserving Individuals

Published On
Oct 30, 2014

Editor's Pick

JetBlue is putting its own slant on the concept of "paying it forward." In a social-media-driven initiative called "Flying it Forward," the airline started by awarding one free JetBlue ticket to a deserving individual involved in humanitarian efforts, then let that person select another deserving recipient of a free ticket, and so on and so on.

The first Flying It Forward ticket recipients, shown in this video by agency Mullen, include Tameka Lawson, who represented her Chicago non-profit I-Grow at a UN conference in New York, and Louis Elneus, who helped build the first public library in his home country of Haiti.


Oct 30, 2014
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