NZTA : Flying Objects

Everything keeps moving.

Published On
May 21, 2012

Editor's Pick

Say what you will about clever, creative twists. Sometimes, the best way to get your point across about a serious issue like driving too fast is to just show what happens when you do. A harrowing spot by Clemenger BBDO Wellington for NZTA sees director Derin Searle show you, in detailed slow-motion, what happens -- not only on the outside, but also on the inside -- when you are in a car crash. After all, cars have evolved, but the human body hasn't, and in a crash, your internal organs are just another object thrown forward.

All effects, other than the hood of the car crumpling, were done in-camera, and to show the bodies of the actors/dolls moving forward, the car was hung, vertically, to show what happens when the car stops -- but everything inside keeps moving. The internal organs sequences were shot by putting models inside containers filled with water.


May 22, 2012
Brand :
Client :
Agency :
Clemenger BBDO-Wellington
Director :
Derin Seale
Art Director :
Michael DeTullio
Copywriter :
Dan Moth
Agency Producer :
Martin Gray
Production Company :
Producer :
Camillo Spath
Executive Producer :
Rob Galluzzo
Executive Producer :
Karen Bryson
Director, Photography :
Danny Ruhlmann
Gaffer :
Pete Gilmour
Key Grip :
Jim Rowe
Sound Designer :
Simon Lister
Art Director :
Mick Coote
Editor :
Bernard Garry
Editing :
The Editors
Post Producer :
Fin Design + Effects
Music :
Executive Creative Director/Production :
Philip Andrew
Creative Director :
Brigid Alkema
Writer :
Alex Metson
Writer :
Emily Beautrais

Need a credit fix? Contact the Creativity Editors

Project Type