Say what you will about clever, creative twists. Sometimes, the best way to get your point across about a serious issue like driving too fast is to just show what happens when you do. A harrowing spot by Clemenger BBDO Wellington for NZTA sees director Derin Searle show you, in detailed slow-motion, what happens -- not only on the outside, but also on the inside -- when you are in a car crash. After all, cars have evolved, but the human body hasn't, and in a crash, your internal organs are just another object thrown forward.

All effects, other than the hood of the car crumpling, were done in-camera, and to show the bodies of the actors/dolls moving forward, the car was hung, vertically, to show what happens when the car stops -- but everything inside keeps moving. The internal organs sequences were shot by putting models inside containers filled with water.