This Intense Ad Starring Kevin Durant Takes an Unexpectedly Ridiculous Turn
Funny Ad From GS&P S.F. Promotes NBA Star's Tie-Up With Sonic
Editor's Pick
Goodby, Silverstein & Partners captures former NBA MVP Kevin Durant of the Oklahoma City Thunder in an intense moment on the court in this new spot that broke during the NBA finals last night. Shot in black and white and directed by Biscuit's Clay Weiner, the ad bears all the hallmarks of a Nike or Gatorade ad -- but it turns out, it's for something really surprising.
Poised to make a free throw with sweat dripping from his brow, Durant stares up at the basket and dribbles slowly as a ref looks on from the sideline."When I'm on the court, it's all about focus," his voiceover explains. But as the V.O. continues, things start to take a hilarious turn when Durant's attention meanders to thoughts of Sonic's Candy Slushes, like Blue Raspberry Slush With Nerds Candy and Green Apple Slush with Jolly Rancher and then to even more ridiculous scenarios of his working as a "jolly rancher."
The ad promotes the NBA star's Signature Slushes at the fast feeder. In April he had signed onto a partnership with the Oklahoma City-based drive-in chain.
Credits
- Date
- Jun 05, 2015
- Brand :
- Sonic
- Client :
- Sonic
- Agency :
- Goodby Silverstein & Partners
- Sonic Chief Executive Offier and President :
- Cliff Hudson
- Sonic Senior Vice President, and CMO :
- Todd Smith
- Director, Brand Advertising :
- Molly Brill
- Associate Creative Director/Writer :
- Jon Wolanske
- Art Director :
- Sean Smith
- Copywriter :
- Kevin Steele
- Director, Broadcast Production :
- Tod Puckett
- Executive Creative Director/Partner :
- Margaret Johnson
- Broadcast Producer :
- Matthew Winks
- Broadcast Producer :
- Christine Oh
- Broadcast Producer :
- Christina Wells
- Group Account Director :
- Leslie Barrett
- Account Director :
- Jenna Duboe
- Account Manager :
- Melody Cheung
- Assistant Account Manager :
- Olivia Mullen
- Group Brand Strategy Director :
- Bonnie Wan
- Senior Brand Strategist :
- Melanie Wong
- Brand Strategist :
- Suhail Shaikh
- Group Communication Strategy Director :
- Dong Kim
- Senior Communications Strategist :
- John-James Richardson
- Research and Analytics Director :
- Heather Barrett
- Business Affairs Director :
- Bess Cocke
- Business Affairs Associate Director :
- Judy Ybarra
- Business Affairs Manager :
- Jane Regan
- Business Affairs Manager :
- Chrissy Shearer
- Senior Broadcast Traffic Manager :
- Edgar Ornelas
- Production Company :
- Biscuit Filmworks
- Director :
- Clay Weiner
- Managing Director :
- Shawn Lacy
- Executive Producer :
- Holly Vega
- Head of Production :
- Rachel Glaub
- Producer :
- Lisa Stockdale
- Editorial :
- ARCADE
- Managing Partner :
- Damian Stevens
- Executive Producer :
- Nicole Visram
- Senior Editor :
- Nick Rondeau
- Editor :
- Healy Snow
- Online/Visual Effects :
- Timber
- Creative Director/Partner :
- Jonah Hall
- Creative Director/Partner :
- Kevin Lau
- Executive Producer :
- Chris Webb
- Lead Flame Artist :
- Chris Homel
- Audio Mix :
- Lime Studios
- Mixer :
- Joel Waters
- Assistant Mixer :
- Kayla Phungglan
- Art Director :
- Sean Farrell
- Copywriter :
- Colin Nissan
- Editor :
- Healy Snow
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