Urine Leakage Won't Distract This Guy From Doing Amazing Things
U.K. Ad Brings More Humor to Male Incontinence Products, With Jeff Low of Biscuit
Editor's Pick
Earlier this year, Tena Men, the SCA-owned male incontinence product, brought some humor to the category in the U.K. with the introduction of Stirling Gravitas, a suave male silver fox who excels at everything he does in a number of hilarious vignettes themed around "taking control."
In this second spot, from Abbott Mead Vickers BBDO, Gravitas is back with some advice on how to stay "focused" in ridiculous scenarios ranging from playing golf in a lightning storm, to wet-shaving someone on a rollercoaster, to building a house of cards while a Godzilla-size beast smashes his window. The brand message is that Gravitas can only maintain this focus without being distracted by urine leakage.
Excellent pace and editing make this spot, helmed by veteran comedy director Jeff Low of Biscuit Filmworks, great fun.
Credits
- Date
- Sep 24, 2015
- Brand:
- Tena Men
- Client:
- Tena Men
- Agency:
- AMV BBDO
- Creative Director:
- Toby Allen
- Creative Director:
- Jim Hilson
- Copywriter:
- Prabs Wignarajah
- Art Director:
- Jeremy Tribe
- Agency Planner:
- Tom White
- Agency Planner:
- Pippa Morris
- Agency Account Person:
- Sarah Douglas
- Agency Account Person:
- Alex Bird
- Agency Account Person:
- Laura Etherington
- Agency Account Person:
- Prachi Virani
- Agency Account Person:
- Alex Sandford-Smith
- Agency Producer:
- Polly Lowles
- Media Partner:
- Be On
- Director:
- Jeff Low
- Post Production:
- Adam Watson
- Post Production:
- Dean Robinson
- Post Production Company:
- Electric Theatre Collective
- Editor:
- Saam Hodivala
- Audio Post Production:
- Aaron Reynolds
- Production Company:
- Biscuit Filmworks
- Producer:
- Toby Courlander
- Executive Producer:
- Orlando Wood
Need a credit fix? Contact the Creativity Editors
