Working with Anomaly, Dick's Sporting Goods has become one of our favorite retail marketers. In a category that often goes for the cheese or the splash, DSG and its agency have brought sophistication and drama, as seen in previous spots like the baseball-themed "Every Pitch," the golf-related ad "Swing Your Swing" and the gridiron promo "Every Snap." Their latest endeavor, directed by Anomaly creatives Taylor Twist and Mike Warzin out of Imperial Woodpecker, teases sports season with a variety of athletes -- old, young, male, female, winding up and then exploding with full ferocity into their games.