Working with Anomaly, Dick's Sporting Goods has become one of our favorite retail marketers. In a category that often goes for the cheese or the splash, DSG and its agency have brought sophistication and drama, as seen in previous spots like the baseball-themed "Every Pitch,"
the golf-related ad "Swing Your Swing
" and the gridiron promo "Every Snap."
Their latest endeavor, directed by Anomaly creatives Taylor Twist and Mike Warzin out of Imperial Woodpecker, teases sports season with a variety of athletes -- old, young, male, female, winding up and then exploding with full ferocity into their games.