Max Joseph's Story of First World Guilt for Rainforest Alliance Makes Saatchi's New Directors Showcase
Don't let your gringo guilt take over your life.
Sep 26, 2012
You're a regular guy, and you try to be a good person, with your yoga and your organic blueberries. But then you realize you've forgotten about the atrocities being committed upon the rainforest -- and you might go just a little bit nuts. A charming and funny film from Rainforest Alliance, directed by Max Joseph, chronicles the lengths we go to to assuage first-world guilt and tells us that it's okay not to be doing everything to an extreme. It's like the anti-KONY 2012, and we love it for it.